In recent weeks, social networks and the media have been filled with information, with the usual overtones of alarm, about the phenomenon of therians, people (usually adolescents) who identify as animals. The wave has reached a certain point with the “therian gatherings” of recent days: in Pamplona and other cities, crowds of people showed up in parks and shopping centers to “monitor” concentrations that never occurred. The phenomenon says little about therians and a lot about how we manufacture collective panic in the viral age.
First of all: what is a therian. We already explained it in depth in our first approach to the phenomenonbut essentially they are people who claim to suffer from “species dysphoria.” Unlike furries, a therian does not wear an anthropomorphic animal costume, but instead identifies psychologically or spiritually as a non-human animal. There is no scientific basis – as there would be for gender dysphoria – but there are clear links between how this group is being formed and how other subcultures and urban tribes were generated, often born from pop fandom and which today have millions of followers.
Crazy Therian meetings. What we have seen are several supposed therian gatherings that were called off on the fly or were outright false, but were attended by hundreds of curious people. The most popular case was that of Friday, February 20 in the Plaza del Castillo in Pamplona, from Therian hangout rumors on TikTok, Instagram and Telegram. Not a single person characterized as an animal appeared at the place, but when people started talking about it The therians could be in the Plaza de Merindadeshundreds of people moved on foot to that area, collapsing traffic on roads such as Avenida de las Cortes de Navarra.
Menacing tints. Although there were no outbreaks of violence in Pamplona, there were in other areas of the country. In Córdoba, a collective TikTok account called CloeMastim He called a meeting for February 27 in Miraflores Park. The publication accumulated about 2,000 interactions between comments and shares before organizers canceled it due to a barrage of death threats. In Lugo, the meeting scheduled for Praza Viana do Castelo was suspended after receiving messages such as “we are going to rip off your skins” and “I am going to go hunting.” In Barcelona, the concentration did take place and about 3,000 people gathered in the surroundings of the Arc de Triomf; The meeting ended with five arrests and the intervention of the Urban Police and the Mossos d’Esquadra.
These violent traits are well known to the therians themselves: a member of the community denounced that “sometimes they create fake accounts in which people posing as Therian propose to make meetings to attract people and go attack them.” That is to say, some of the calls that caused alarm did not even come from real therians.
When did it become massive? Therians have existed for decades on internet forums, invisible to the general public. The change in scale occurred between 2020 and 2021, when the TikTok algorithm began to amplify videos of young people performing shifts either quadrobics (movements that imitate the locomotion of quadrupeds) with masks and accessories that evoke their animal identification. TikTok’s short format flattens any identity until it becomes aesthetic: what for some is a question of identity, for the majority of spectators is an extravagant costume or choreography.
The same old story. The cycle is the same that we have seen in other cases of social panics and that has been amply studied in its forms of spread: media that had never written about therians published emergency pieces, many of them bringing up the possible “contagion” of these behaviors and putting the issue of mental health on the table with not exactly didactic intentions; television talk shows debated the phenomenon with the same tone with which decades before sects were discussed. And in several cities, groups of adults turned out en masse to “watch“non-existent concentrations.
We recommend reading the 1972 book ‘Popular Demons and Moral Panics’ by Stanley Cohen, which already described precisely what we have seen in recent days, in five phases: a group or behavior is identified as a threat to social values; the media portrays it in simple and symbolic terms; public alarm grows; the authorities respond to the climate of concern; and finally, the panic dissipates, but the stereotypes remain. And of course, the group mentioned belongs to groups in a marginal position, before the panic chose them as a focus. Of course, Cohen was talking about an inflammation process that lasted weeks and now, with social networks, it happens in hours.
The anti-trans side. There is a phrase that appeared in dozens of comments during the days of the Spanish therian fever of February 2026: “If you can perceive yourself as a cat, why not as a washing machine?” It is not an original occurrence but, as documented by sociologist Andrés Kogan Valderramaa slogan with a route, systematically used in different Spanish-speaking countries (do you remember that thing about combat helicopter?) to link therian identity with trans rights and present both as equally absurd.
Because the threats that the Therian profiles received have the same rhetoric as that raised against the LGTBI community. In Latin Americawidely distributed far-right media present a template that was transferred unchanged to Spain: first, pathologization of the therian collective as “mental disorder” or “identitarian delusion.” Then, direct association with the “woke agenda” and gender identities. Finally, a threat that demands moral restoration. Feminism, sexual education and trans rights have passed through there. As stated the newspaper ‘Ara’the aggressors who went to “watch” the therians in parks and squares will, in all probability, be the same ones who tomorrow will find another group to point out.
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