It was clear that with the inability to maintain attention for too long in a single point, a phenomenon like that of the microdramasfictions in ultra-brief pills with continuous twists and suspense situations, would end up triumphing. Now, after sweeping Asia, they reach the United States and Europe. And they are willing to turn the durations of fictions upside down in streaming.
What are they? An audiovisual format that consists of mini-soap operas or short series designed for consumption on mobile devices. Generally, each episode lasts between 60 and 90 seconds, although it can reach up to ten, and the series have between 20 and 100 episodes, accumulating a total duration similar to a feature film. This accelerated narrative is filmed in vertical format, and structured to hook the viewer with shocking hooks in the first seconds, conflicts that evolve quickly and cliffhangers that invite you to watch the next episode without interruptions.
Hurry, hurry. Production is ultra-fast and low-cost, with seasons that can be recorded in less than two weeks, allowing for great proliferation of titles. Narratively, microdramas rely on highly addictive stories, inherited from soap operas, with recurring themes such as secret romances with billionaires, revenge, marriages of convenience, even forays into romance and delirious vampire romances… and all condensed with frequent emotional rewards and very little expenditure on sets, editing, soundtrack and technical displays.
Where was he born? This format originated in China, where they are known as wei duan ju either duanjudriven by the massive emergence into the market of smartphones and the rise of short video platforms such as Douyin and Kuaishouespecially during the pandemic. Since then, the format has expanded globally, adapting to the audiovisual consumption habits of generation Z and millennials, who prefer short, vertical content for quick consumption on social networks.
Where to see them. The main platforms to watch microdramas are YouTube, TikTok and Instagram. According to a study by Ampere Analysis, YouTube It is the leading platform, with 44% of microdrama viewers consuming this content there, where creators monetize directly. TikTok and Instagram are often used to promote them with teasers and teasers that direct users to paid apps like DramaBox, ReelShort either CandyJarTVwhere they can watch the complete series, often under a freemium model (free initial episodes and payment to continue).
In these there is already an abundance of non-Asian series: a look at ReelShort allows us to understand the appeal of these products, openly oriented towards the female audience, and with categories that do not hide an exploitative point, almost an emotional fetish: ‘Hidden Identity’, ‘Taboo Relationship’, ‘Babies and Pregnancies’, ‘Love at First Sight’, ‘Vampires and Werewolves’, and of course an immense remnant of products from Asia.
And now, in the United States. Alan Mruvka, founder of E! Entertainment Television, plans to launch Verza TVthe first American platform dedicated exclusively to microdramas, which is expected to arrive in mid-November 2025. This pioneering initiative will follow a financing model similar to that common in China: users can watch up to five free episodes of any title, and to access the rest they must pay $4.99. Verza TV’s catalog will include dramas inspired by TikTok trends, reality shows in micro format, interviews and information about celebrities (something Mruvka knows a lot about thanks to his experience with E! Entertainment) and new microdramas based on those that have been successful in Asia.
The figures. The global microdrama market is estimated to reach 2025 a projected value of $11 billiona figure that almost doubles the income of FAST channels (free, linear and with ads), which shows the rapid growth of the format. China dominates this market overwhelmingly, contributing close to 83% of global income thanks to its massive domestic production and consumption. A juicy business, quick and easy to produce, and which may soon find a new audience eager for strong and, above all, fast emotions.
Photo of Becca Tapert in Unsplash
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One-minute episodes, crazy plots and millions of views: welcome to the age of l
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