Tesla has been synonymous with Innovation and success In the electric mobility sector, with an admired brand image and a privileged position in the stock market. The Apple of the automotive, Some qualified it. However, Elon Musk’s foray into American politics has triggered a series of events that have put both reputation and reputation in check The financial results of the company.
Musk’s political experiment It has had consequencesdirectly affecting public perception and Tesla’s sales. The destination of Tesla and that of his CEO go hand in Your personal fortune.
Tesla before Musk politicization. Before Elon Musk got involved actively in politicsTesla was considered one of the world’s great technological companies and with potential for exceed billion dollars In stock market capitalization. The company was rubbed by giants such as Apple, Microsoft and Amazon, and its Growth seemed unstoppable Thanks to the confidence of investors and the growing demand for electric vehicles.
In that scenario, Musk’s personal fortune also reached record figures, exceeding the second time the roof of 300,000 million dollars. Tesla was seen as a safe bet for its investors and its founder was generously rewarded for it.
Elon Musk arrived sweeping everything in politics. Elon Musk’s politics landing divided the opinions of investors among whom he thought that his positioning together with Trump (openly contrary to electric cars) would provide strategic advantages to Tesla, and those who saw the brand the brand endangered. For a while, the euphoria of the markets for the change of government gave wings to the company’s actions that marked records after day, while Musk’s fortune shot overcoming the 420,000 million dollars.
The panorama changed radically after the elections and Musk’s role at the head of the Government Efficiency Department (Doge). The Tesla reputation He quickly deteriorated when the new department began applying unpopular measures and Musk became the “demolition ball” of the State, As described The Financial Times.
Musk and Tesla are one. The image of Tesla is closely tied to that of Elon Musk, so when Musk’s popularity collapsed, he dragged with Tesla, plunging her into An unprecedented reputational crisis.
The company sales 13% fell in the first quarter of 2025, while revenues were reduced by 9%, up to 19,335 million dollars. The net profit sank 71%, leaving only 409 million dollars. From the financial crisis of Tesla there are not even those buyers who have decided to sell their Tesla in 2025, who have seen how, due to the reputation of their CEO and the largest number of teslas put up for sale, its price is being depreciated In the second -hand market.
Musk’s popularity (lost). A recent survey performed by CNBC He has revealed that 47% of respondents have a negative opinion of Tesla, while 27% maintain their positive opinion of the manufacturer. Its CEO moves in very similar percentages with 50% of negative opinions and 36% of respondents who give them their support.
However, as Micah Roberts, a partner of Public Opinion Strategies, the republican pollster who carried out the study, “where Tesla is stronger is among the people with less likely to buy an electric vehicle”, so those who support the political position of their CEO, will probably never be customers of the brand.
Tesla forced retirement. Before the collapse of the results and the pressures received From the Republican bench and by investors of Tesla, Elon Musk has recognized in an evening that has not dedicated enough time to the company. In the presentation of results he has promised reduce “significant“His political involvement from May to get the brand out of the problem in which he himself has put it.
In a few months, Musk’s fortune has experienced the same ascent and fall as Tesla. Although the value of its actions in the company has decreased considerably, the Impact on your heritage personnel have been damping by the Spacex growth and of XAI, your AI company. If it weren’t for good performance of these companiesTesla’s debacle would have had even more serious consequences For Musk’s richness, which is currently maintained at the same levels That when everything began.
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Image | Flickr (Gage Skidmore), Unspash (Dmitry Novikov)
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