The US feared a boycott of its tourism sector. It already has a first calculation and shows a hole of 12.5 billion dollars

He “Make America Great Again” promises get expensive To the American tourism industry. Fulfilled the first 100 days of Trump’s mandate and after a start of the year marked by the Tariff warthe aggressive immigration policy from Washington and his distancing from historical allies, such as Canada or the EU, US tourism faces turbulence. He last report of the World Travel and Tourism Council (WTTC), based in London, predict that distrust From foreign travelers it will cost the country around 12.5 billion dollars.

And the figure goes with a message included.

“This is a US government attention call”, warns The WTTC.

What happened? That the WTTC, a forum that brings together the private tourism industry, has just thrown a jug of cold water at the expectations of the sector in the US. And the reason is very simple: according to the forecasts of its technicians the travel, hotels, restaurants and other businesses that depend on tourism will enter much less dollars out of foreign pockets.

To be more precise the WTTC talks about a loss of about $ 12.5 billion in foreign visitors spending, an “amazing sum”, Apostille.

Where does that data come from? The organism does not clarify how it has calculated it, but it does contribute some context. According to your data In 2024 international visitors who arrived in the US spent about 181,000 million dollars. If its forecasts are fulfilled, in 2025 the figure will remain in “just under 169,000 million”. It is a forecast that could vary if the circumstances that have motivated that collapse of spending, but a priori leaves two bad readings.

The first is an interannual fall of almost 7%. The second is that the US tourism industry moves away from the data it handled in 2019, before the pandemic. He WTTC calculates that during that year foreign visitors generated a revenue flow of about 217.4 billion euros that promoted job creation in the country. “Today that legacy is in danger,” warns the organism in A statement in which he sends a couple of errands to Donald Trump’s executive.

Why is it important? For the weight of tourism in the American economy and the threats it faces. The US is one of the main destinations of the world. His trade department estimates that last year he received some 72.4 million of international visitors who contributed to the tourism and travel sector contributing, as a whole, 2.36 billion of dollars to the national economy and generate more than 20 million jobs. The administration itself benefits from this activity via tax revenues.

The problem is that the vast majority of that tourist expense (almost 90%) It did not start with visitors from other countries but from the domestic market, of travelers who moved nationwide, within the country. For the WTTC that percentage is somewhat a challenge. “This strong dependence on local tourism masks a serious vulnerability: true growth resides in the international market, and the US is losing its leadership,” They warn. Spain leaves a good example: the flow of foreign tourists moves in record levels while falls The domestic.

Is there anything else? Yes. WTTC forecasts contradict those who handled It is not so much The US National Travel and Tourism Office (NTOO), which expected the flow of international visitors to the US to increase 6.5% between 2024 and 2025 to reach 77.1 million. In 2026 he even trusted to reach 85 million, which would exceed the data prior to the pandemic. By 2027 it provided for an expense level of 279,000 million Of dollars, quite above what the WTTC now forecasts for this year.

Are all forecasts? No. The study of the WTCC cites data from March of the US Department of Commerce that already reveal a contraction in the flow of international tourists. Specifically, it shows an interannual “prick” of 15% in the British market, of more than 28% in Germany, almost 15% in South Korea and between 24 and 33% in “other key markets”, such as Colombia or Spain.

“As expected, the Canadian market is exhausted: reserves in early summer have dropped more than 20% compared to last year,” Add the WTTCwhich ensures that in general the country is receiving fewer visitors from both its neighbors and distant nations, “a clear indicator that the global attractiveness of the United States decreases.” The agency ensures that it is the only destination of the 184 analyzed that faces the 2025 exercise with a downward forecast.

And what is the reason? The newspaper The New York Times remember That in 2024 the spending of travel in the US already remained below the values ​​prior to the health crisis, basically due to the strength of the dollar and its influence on the budgets of tourists from other countries. The situation is quite different today. Both in regard to The currency as to the geopolitical context, which explains for the WTTC what is happening to foreign tourism in the United States.

“The world’s largest economy and tourism is on a bad way, not due to lack of demand, but action. While other nations extend the red welcome carpet, the US government hangs the ‘closed’ poster, closed ‘, Julia Simpson ditchExecutive Director of the WTTC. “If urgent measures are not taken to restore travelers’ confidence, the US could take several years to return to the expenditure levels of international visitors prior to the pandemic.”

Is it something unforeseen? Not quite. The tariff war, Washington’s clash with Denmark, Canada or Mexico and especially arrests In the borders and the confusion with visas It has been affecting the flow of travelers to the United States for some time. In fact there is talk of A boycott that extends beyond tourism, industry and Commerce. The US International Trade Administration already registered in March that the number of European visitors who spent at least one night in the country had fallen 17% With respect to last year.

The data could be explained in part for the effect of Holy Week (in 2024 it coincided in Mazo, in 2025 in April), but arrives accompanied by other indicators and signals. Financial Times He made recently A graph which shows how the flow of travelers to the US has “punctured” also from Australia, Norway, the United Kingdom or Switzerland and the French hotel group Accor Sa Recognize that European reserves to visit this summer the nation have collapsed about 25%.

Images | Bernd 📷 Dittrich (Unspash) and Zoshua Colah (UNSPLASH)

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