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You may not be very clear why but it is possible that Ebro as a car manufacturer already sounds to you. Cars? Of vehicles, we will say.

Ebro, the firm that is taking cars from the old Nissan factory in Barcelona, ​​which has a plan with Chinese Chery group and those who aspire to place 20,000 cars in the market In a single year, it is already underway.

He does it with a SUV of four and a half meters, of combustion, and with a project that includes future hybrid motorizations and plug -in hybrids … But before, what are we talking about? What is all Ebro?

Where does Ebro come from?

If Ebro sounds like something to you, it is because this car company collect the legacy left by their ancestors In Barcelona.

At the beginning of the 20th century, Ford landed in Cádiz. The firm wanted to settle in Spain and doubted between Cádiz and Barcelona, ​​opting for this first coastal city. However, after government pressures to raise taxes, the company moved to Barcelona.

There, he launched a factory in Poble Nou but on his way the Spanish civil war would cross, which resulted in economically hard years and the abandonment of Ford of the factory. In 1953, the North American company would get a contest for the manufacture of tractors from its marketers in Spain.

But just a year later, the State nationalizes the company and reorganizes it under the name of MOTOR IBERICA SA. The latter creates Ebro, opening offices in Barcelona, ​​Madrid and Ávila. From then on, the company produces buses, roads, vans, SUVs and tractors that owe its origin to Ford Thames Trader trucks.

In 1965, relations end completely with Ford and in 1967 the company moves to the Free Zone of Barcelona where it begins to produce its vehicles in some facilities that arrive to this day. Ebro buys various companies that manufactured their own diesel engine or mounted the Romeo-Fadic vans with license Alfa Romeo, among other products.

It is in those years when Massey-Ferguson puts the capital in Ebro and, from then on, the manufactured tractors lose their name. In spite In the facilities the Nissan Patrol and the light van Nissan Vanette. These models would be the last to mount the Ebro emblem on the front.

In 1987, Ebro disappears When the company became Nissan Motor Ibérica SA. The facilities, however, remained alive until the Japanese company ceases its activities in Barcelona. So, years later, the Ebro project returns the activity partially and in 2023 the Chery group confirms that it will manufacture again at the Ebro facilities.

The intention since then is to produce there omoda and Jaecoo cars, but also of Ebro that has its first releases in Ebro S700 and Ebro S800. A commercial offer that begins with the first of them and that we have already been able to prove.

EBRO S700

What, for the moment, is done in the old Nissan factory is to finish assembling the cars that arrive from China. That is why the company has managed to put a car on the market in a margin of time that would be impossible. Ebro S700 baby (and much) of the Chery Tyggo 7 Pro But he plays with some interesting incentives.

The car is a four and a half meters SUV with good habitability and an interior careful enough to fight with the competition. But, above all, it comes with a very wide equipment to attract new customers.

Ebro S700 Technical Card

Compliance on all fronts

It will not be the Ebro S700 a car that is going to fall in love with its dynamics but we can say that you can look at you from you to much of the competition in the vast majority of the sections and that who looks for a medium -sized SUV for 30,000 euros It will have one of the alternatives with more market equipment in Ebro S700.

On the outside, the Ebro S700 looks a robust car. Square forms and a high hood help to give presence to a car of 4,553 meters long and 1,862 meters long. Its inner habitability is good but, above all, it has a 500 liter trunk as incentive to those who are looking for a car for the family.

Already inside, the space for the driver is wide and the seats are wide and comfortable. But, above all, the good impression of materials surprises. Although they are not excessively fluffy, they are distributed padded by the doors, in the dashboard and in the central console. There is also space for a wireless mobile phone load (50W) and two USB (A and C) ports to load it.

In the satellite levers there are controls with rough endings, such as roulettes, which facilitate their handling and give good feelings in their hand. The steering wheel, yes, stores the buttons on two almost flat surfaces that safely presses the indicated button without taking off the eye of the windshield.

The screens are 12.3 -inch twins And they are sheltered in a single frame, which gives a greater sense of continuity and quality between both panels. The resolution is fair and its deficiencies are more exposed when we activate the Apple Carplay or the Android Autowhere the edges of the buttons and maps are not as defined as it would be desirable.

To alleviate this problem, the infotainment system moves in off colors, playing with gray, black and, ultimately, little saturated and flatter tones. In return, the operation of the entire system is good and fluid. It is not deep, it has the few applications that we can expect to control the browser or driving aids and it is not difficult to find, activate and disable the functions of the ADAS systems, for example.

Driving aids that lack a physical button toPay the alert for speedingwhich implies going through the central screen every time we turn on the car. Another negative point is in the button under the screen. Tactile and without small clefts or a haptic reinforcement, makes it difficult to accurately handle the climatizer underway. One more sample that the design can (too many times) with the function because it is true that the panel is beautiful and reminded me of the Nissan Ariya.

On the way, the Ebro S700 is a comfortable car, with a soft direction that sins from artificial at low speed and has a dead route in the central area when we circulate on secondary roads (80-90 km/h). This forces to put too much flyer in some conditions since it is not everything that we expect when we have to link various turns. In city, yes, it allows to maneuver with it very easily.

The general dynamics of the vehicle is committed to extreme comfort. The car has a 1.6 tetracylindric turbocharged tetracylindric engine that develops 147 hp. It is one enough power But some more stuck is missed, especially if we take into account that its automatic change of seven relationships and double clutch is not fast. This forces to plan some advances on secondary roads.

It is not a car in which the driver misses more power if the bulk of his trips performs them on the highway or highway but some cams would be desirable to manually reduce the relationship chosen in a timely manner to gain stuck faster and facilitate an overtaking .

As for ADAS SYSTEMS OF DRIVINGthe operation is unequal like many other cars that arrive from China (heart of this Ebro S700). The vehicle does not have a lane -centered system, so when we activate adaptive cruise control we “bouncing” in the limits of the lane if we disregard the steering wheel. On some occasion, in addition, he has stepped on the shoulder because the right line did not finish detecting it clearly.

Yes, it brings a good battery of aid when parking, with camera with 360º panoramic recreations and good resolution that, however, ending up despair in each output of the roundabout: if we put the intermittent at low speed, the screen jumps to the cameras instead of staying in the Apple Carplay, whose navigation returns a few seconds later.

Although during the 200 kilometers traveled during our route we cannot draw conclusions on consumption, it should be noted that with a quiet driving the Ebro S700 moved between 7 and 8 l/100 km. Its approved consumption of 7/L100 km makes us suspect that it will be easier to move in the upper part of that fork or overcome it.

What can we expect

These have been the first impressions of Ebro S700. Right now, the car is a Chery vehicle that mounts the same platform as an omoda 5. It is not a brilliant vehicle in any aspect but meets the majority of what is proposed and can be sufficient at a dynamic level for those who look for a car To move on a day -to -day basis and, above all, not perform large kilometers by secondary roads that is where their seams can be seen most.

After the Ebro S700, the Ebro S800 will arrive that will share most components with Jaecoo 7. Despite everything, the company says it is riding a network of suppliers to gain productive capacity in Barcelona and stop assembling kits arrived from China.

Of course, who looks for an Ebro dealership should know that logistics and after -sales are separated from Chery brands. Ebro already has 35 active points and the plan passes through Finish 2025 with 80 active spaces Where to buy an Ebro. Later, in addition, we will also see hybrid and plug -in hybrid options that will continue to expand the range in this rebirth of the Spanish brand.

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