It was 2018 when Facebook announced Facebook Datingalthough it was not until 2020 when arrived in Spain. At that time, dating apps like Tinder had experienced a boom caused by the pandemic, but Facebook had been losing users for some time and the idea had already been established that it was a place for older people. Meta recently shared usage data for its dating service and they shut us up.
21.5 million. It is the number of daily active Facebook Dating users in the 52 countries in which the app is available. They count in NYTimeswhich surpasses Hinge in users, a very popular dating app especially in the United States that has 15 million users. It is the first time that Facebook has shared usage data for its dating service since its launch.
Popular among young people. A Pew Center study published by TechCrunchconfirmed the exodus of young Facebook users, which went from 71% in 2014 to only 32%. The most surprising thing about Facebook Dating is that it is having success among the youngest people. According to data from Sensor Tower As of last year, Facebook Dating has at least 1.77 million users between the ages of 18 and 29 in the United States, which represented a growth of 24%.
Free. Other apps such as Tinder, Bumble or Hinge have adopted subscription models through which users can enjoy advantages such as knowing who liked you before anyone else. This is free on Facebook Dating and is your main asset against your competitors. Tinder is the app that had the most paying users, but for years has been losing subscribers.
They don’t need it. That Facebook does not charge us for using its dating service can be interpreted as a generous gesture, but the reality is that Meta’s income is astronomical. In the last quarter they entered 51,240 million, many of them thanks to the advertising they serve in their apps.
Image | Gemini/Goal
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