Columbus introduced the pineapple to Europe in 1496. 200 years later the English went crazy

When the gun is drawn it is to shoot, the one who takes it out to show it is a parguela. That always made me more amused than necessary. phrase of one of Callejeros’ ‘caughts’ on public roads, and I always associated it with what we buy for status. If we are what we have, we show what we have to demonstrate our position. And in 17th century England, what the richest people took out for a walk to show off their power was… a pineapple.

The Blackberry phones back in the dayto the just like watchesjewelry, cars or yachts, are status symbols. They are elements that we use to show the social level in which we find ourselves. Up to a Labubu would go into this example, and if these symbols have something in common, it is that they are expensive.

In the case of the pineapple, the fruit was introduced to Europe in 1496 with a single specimen of a pineapple. And this exotic fruit did not hit hard in Spain, but in an England that experienced a real “piñamania”.

From the pineapple fever…

It was on his second transatlantic voyage when the explorer in the service of the Spanish crown returned with the pineapple. In the Guadeloupe island He found the fruit and took back to Spain a large quantity of this “pina de Indes”, or fruit of the “pine of the Indians”. He offered it to the Catholic Monarchs and it seems that… they liked it. So much so that, according to the historian Peter Martyr d’Anghierathe king “preferred it over everything else.”

It was what was needed for the subjects will embrace the fruit with open arms.

It is a mystery how and when pineapple was introduced to England, but it is believed that, in the mid-17th century, Charles II of England held a feast at which pineapple was the exotic dish. And more important than its flavor, was that the pineapple, being unknown in the Old Continent, was not associated with any cultural reference.

If the apple was the forbidden fruit, the pineapple was a blank canvas. In an article by BBC We can read how Lauren O’Hagan, from the School of English, Communication and Philosophy at Cardiff University, explains that this allowed the pineapple to be given a mythical quality: it was the symbolic manifestation of the divine right of the king. There it is nothing, but it is still easy to identify thanks to the “crown” of the pineapple and the golden color of the exterior and, above all, the interior.

This earned him the nickname “King Pine,” and the royals wasted no time in doing what they did best: turning something unattainable to the people into something more than separated them from the plebs.

King Charles II commissioned a portrait of himself being entertained with a pineapple, the ornamentation of palaces and mansions began to adopt the pineapple as a structural ornament. Drawings, tapestries, more paintings, tableware, furniture ornamentation, medals and… this:

It was exotic, but there was also an interest in starting to cultivate it in Europe, and that was possible in the mid-17th century. Heated greenhouses They allowed us to replicate the tropical climate (more or less) to start growing pineapples. And you would think that the more pineapples on the market, the lower their value will be, right? Well, the opposite happened.

Since these greenhouses were very expensive, and growing the first pineapples was not an easy task, the fruit was seen as a investment. It took years to flower in a very expensive facility and, furthermore, it was possible that a large part of the harvest was lost for different reasons. There were more, yes, but since the upper classes were the only ones who could afford a pineapple and were aware of its value… they were not going to eat it.

And thus began the climax of this story: pineapple rental.

The wealthiest, who could spend 80 pounds on one (tight to inflation, between 12,000 and 16,000 pounds), they were not going to eat a piece of fruit worth 20,000 euros, so they used it as ornamentation. Since they last several days without going overboard, they organized events in which they had the pine cones as if they were vases (or LEGO figures), clearly visible to the guests. When it started to get soft, they ate it.

And what did those who had money, but couldn’t afford a pineapple, do? Rent it. This is how a parallel business emerged. to satisfy that demand. Shark mentality of those businessmen who thought about the business of renting pineapples to the wealthy classes, but not much.

It was considered shameful to be caught leaving a pineapple rental store (it would be admitting social defeat), and the absurdity reached limits like seeing people walking around holding a pineapple. The equivalent of going out into the street with a ‘Luisvi‘ bragging about ‘Luisvi’.

But soon the gentrifiers’ worst nightmare would occur: globalization.

…to the democratization of the pineapple

The progress In transportation, with steamships that began to make more frequent trips between Great Britain and the colonies where pineapples grew wild, pineapples began to be stored in warehouses, along with other goods. Soon, the pineapple invaded the market, and if before only the upper classes could afford a pineapple, now the working class could also delight in its flavor.

O’Hagan recounts that “at the time, the pineapple-eating working class was used as a visual metaphor for the problem of progress in satirical prints.” If everyone could eat pineapple, It wasn’t special anymore.. Suddenly, the image of pineapple as a prohibitive fruit fell away, like “I liked Nirvana before it became mainstream.”

They were sold in carts on the streets, even cheaper than potatoes, and when a way was devised to fit a pineapple in a can, the fruit definitively lost its appeal for the wealthiest. There was only one thing left to remember that glorious past: art, tableware and structures like the bombastic Dunmore.

From a distance, this seems crazy to us, but, as I said at the beginning of the article, we are not that far away. There is the Dubai chocolate or the Nestlé Jungly a few years ago. None were synonymous with status, but I remember the ‘fights’ to get a bar of that overly sugary chocolate bar.

But who knows. In the end, fashions are cyclical.

Images | Kim Traynor

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