The maneuver Stellantis is testing in the United States

Imagine the situation: you go with your car so quietly back home. It’s time to eat, you are tired, stop at a traffic light and in the Info -detached screen An ad appears to buy a car subscription. Now stop imagining it, because this is already happening in Stellantis vehicles. Specifically, it has jumped to light thanks to the complaints of vehicle users of the Jeep brand.

And it is not a mistake, but a function.

“Buy tranquility.” Marras’s controversy has occurred when a user has shared a photo In Reddit in which an announcement is shown that occupies the entire screen of the car in which the brand encourages us to “buy tranquility.” Surely tranquility is the last thing someone would feel when paying for a car and that advertisements appear on the screen, but this user’s announcement with a Grand Cherokee with a Uconnect system says:

“Flexcare extended Care Premium plans are backed by the factory and offer you peace of mind in case of mechanical breakdown. Press the “call” button to talk to a specialist. The odometer must mark less than 57,936 kilometers to buy it. ”

Marras pop-up

A problem. If you have more of those kilometers in the account, you will see an advertisement that, in addition, it is useless. If you do not have them, they have interrupted an action such as looking for something in the music system or checking an address in the GPS. A equis appears in one of the corners to close the Pop-upbut it is evident that it is a situation that has gone control.

It is something that bothers the experience, since you may want to use the screen for something fast and concrete and you have to be looking for the symbol to close the advertising box. Also, like indicate Users, these ads appear every time you stop the vehicle. And some do it with a software failure.

It feels. It is not the first time Someone complains about this, but it may be the most popular. The answer It has arrived by two ways. When a user shared his surprise about this in the forum 4xeforums For Jeep enthusiasts, from the Jeepcares service it was replied that they lamented frustration, which recommended customers to click on the EQUIS and eliminate past notifications. But that “the ads are part of a contractual agreement with Sirius XM”

On the Carscoop website they contacted Stellantis and a representative confirmed That it is a message designed to inform Jeep’s customers “about the extended caring options of the vehicle.” And the software failure? Well, among the options for the announcement to go, we have to call, the Equis and the “ok”. The problem is that it seems that a bug made pressing in “OK” not use of anything, but from Stellantis they also confirmed to Carscoops that they are working to solve this error.

In The Drive They comment that these windows can be deactivated, but you have to go to the Jeep Connect website, create a user account with mail and password and navigate to a section in which you can disable emerging windows. And the most curious thing that has made the controversy jump is that the user Comment That, in two years, the announcement had not appeared, but last week it reached the mileage indicated and the advertising began to jump.

Fatigue. In the end, the underlying problem is what is known as subscription fatigue. The services that, currently, work with subscriptions are countless, even if they do not need it, and in the case of advertising in cars, it is something similar to the advertisements in prime video: it is not a cheaper rate, but to the that you had before you put ads. And it is evident that automotive companies seek a more continuous cash flow than they simply have for the sale of vehicles.

There are few cases of subscriptions to unlock functions installed in cars, such as BMW idea of charging $ 80 a year for using Carplay (initially were 300 dollars) the Annual Mercedes Subscription that, for more than 400 euros a year, allowed to expand the angle of turn of the directional rear wheels or the Klim smart airbag.

US problem. Advertising is no longer so much, but the business model that many companies in the sector are pushing. Now, it seems something located in the United States with its subscription and insurance program.

Jeep, and the cars of the Stellantis group are important both in the European and Spanish market. We have contacted a Jeep Spain representative who confirmed that they know nothing. “Spain is part of the G5 of Europe, of the strongest markets of Jeep, and it is not something that is being applied or that they have reported,” they confirm. And this is extrapolated to the rest of Europe.

Therefore, although from the same group they already confirmed a few years ago that subscriptions would be very present in your business modelin Spain you do not have to worry about the moment about this advertising implementation on the cars screens.

Images | Reddit

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