How Spain has achieved that one in every four series reproduced is its own

The impact of Spanish series on the streaming market it is indisputable. a few years ago’The Money Heist‘ was on everyone’s lips, but in the same way that Korean fictions are much more than ‘The squid game‘, the Spanish are beginning to go much further than ‘Bella Ciao’. The latest data supports this: it may be that the streaming is hitting where it hurts the most to Spanish cinema, but in other aspects it is doing very well for the Spanish fiction industry.

25%. One in four of the most watched series on streaming is Spanish, according to a study by Parrot Analytics. It is a fact that reflects the international boom and consolidation of audiovisual content produced in Spain. ‘La casa de papel’ not only revolutionized the public’s perception of fiction in Spanish, but also paved the way for new Spanish productions. will conquer global audiences. Titles such as “Elite” or “Manual para senoritas” reach prominent positions in global rankings, confirming that Spanish content not only competes for local attention, but is capable of influencing and attracting viewers from multiple countries.

Increase in demand. There is more notable data in this study: Spanish content has experienced notable growth in availability and global demand on streaming platforms between 2021 and 2023, with a 22% increase in the number of titles available. More than 200 Spanish productions are among the 10% most in demand on the main platforms, showing that interest transcends beyond the Spanish-speaking markets. And that is the genuinely relevant leap.

In money. The economic value of this growth is significant: in the last four years, Spanish productions have generated 5.1 billion dollars in global revenue for the main streaming platforms. streamingwhich represents almost 9% of the total income generated by non-English titles. If we compile a ranking, Spain is in fourth place in the world in terms of income generated by non-English content, ranking only behind Japan, South Korea and India, all Asian countries.

The importance of Netflix. Netflix has been leader in the global expansion of Spanish content: The role played by ‘La casa de papel’ and ‘Elite’ is indisputable, to which are added Spanish films such as ‘Nowhere’, among those that have acquired and retained the most subscribers on the platform in recent years. But Netflix is ​​not the only one: Prime Video and Apple TV+ are also joining this trend with Spanish titles such as ‘Red Queen’ or ‘Land of Women’ respectively.

In fact, we are turning 10 years of the arrival of Netflix in Spain, and the figures make it clear to what extent it was key in turning around the situation of Spanish series: already in 2017 it premiered its first Spanish series, ‘The cable girls’, and that year the production of series in Spain doubled (from 11 to 22, not counting new seasons). Since the pandemic, the number has been growing consistently: in 2020 52 series, in 2022 53, in 2023 55, and there was a record in 2024 with 68 series, which has not been equaled. Netflix has partly led this trend: in 2022 it launched 15 Spanish series, the platform’s most productive year, and in 2025 it has already released 10 titles, the second best record.

Spanish fictions are going further. It is almost a decade that has served to leave behind a stigma that had partly marked Spanish television fiction: despite the popularity of titles such as ‘Pharmacy on duty’, ‘Family doctor’, ‘Los Serrano’, ‘Cuéntame’, ‘No one here lives’ or ‘Águila Roja’, to list a few, they were considered series of lower quality than those coming from abroad. In recent years that perspective has changed: Spanish series, and the audience makes it clear, can be measured in technical and artistic quality with productions from abroad.

The importance of Latin America. The Hispanic market has become a fundamental pillar for the expansion and success of the streaming in Spanish. In the United States, Spanish-speaking consumers dedicate more than 55% of their television time to streaminga figure in which, for obvious reasons, the content in Spanish is of great importance. This trend also moves to the south of the American continent, where the increase in subscribers and the expansion of streaming are transforming audiovisual consumption habits.

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