you will have to pay more to enjoy the best places

When entering the Cinesa website to buy a ticket at some of its cinemas, which are included in this pilot experience, the seat selection process has changed. A notice appears warning that the prices of the seats will be variable depending on their position and the seat map shows areas with different colors, each with a different price. Same screen, same sound and same movie, but the price changes depending on where you sit. Cinesa test. The leading cinema chain in Spain, with 35 complexes and more than 400 rooms throughout the countryhas launched a pilot test in three complexes: Nassica (Madrid), Salera (Castellón) and Parque Principado (Asturias). The first rows and the sides have a lower price than usual, while the central area, which has the best visibility, carries a supplement. The advance notice warns: “We are testing a new system that allows you to choose where you want to sit based on the price that best suits you.” Prices in Nassica, For example, They range from 8.40 euros for the areas closest to the screen to the standard price, ending with a supplement for the central seats, with the VIP seats (a category that already exists before the pilot) being the most expensive. The pilot is neither indefinite nor generalized, and Cinesa’s own notice warns that the company is testing the response before making any decision about its extension. Currently, Cinesa has 35 multiplexes throughout the country. They already tried. Cinesa belongs to Odeon Cinemas Group, the largest exhibitor in Europe, with a presence in nine countries. And Odeon, since 2016, has been owned by AMC Theatres, the largest cinema chain in the world. In February 2023, AMC launched Sightline at AMC: a pricing system by seat location with three levels: the first rows and seats for people with disabilities were renamed Value Sightline, with a reduced price. The center seats became Preferred Sightline, with a supplement. The rest, Standard Sightline, maintained the usual price. The show premiered in three markets (New York, Chicago and Kansas City) with the intention of extending it to all AMC locations in the United States before the end of the year. Five months later, AMC canceled the show. The conclusions after analyzing the data were that three out of four spectators who previously chose the central area continued to choose it with the supplement, but lowering the price of the first rows had not increased their occupancy. Essentially, people were still sitting in the same places. Cinesa Airlines. There is a lot of reading comparison of this action of Cinesa with the airlines’ pricing policy, but it is not entirely accurate. On a flight, the difference between seats has a series of very clear additions: legroom, priority boarding… In a cinema, the difference is minimal and the different rates have been decided practically arbitrarily. The differentiation makes more sense in the theater or at a concert, where the different location can lead to considerable differences in the sound or what you see on stage, but this is not the case. The Cinesa case. Cinesa already has a differentiated pricing architecture depending on the quality of the seat or the type of experience thanks to the iSense, IMAX, ScreenX, chair-bedsPlus reclining seats and VIP seats. However, and although it is logical that the next step is to segment the rooms themselves, the reaction on social networks to the announcement has been mostly negative. At the moment, Cinesa has not responded to the questions we have sent them about this decision, so it is not clear whether the strategy it is pursuing is to earn more with the increase in the price of the central seats or to attract more audiences with the discount on the front and side seats. The door is open for competitors like Yelmo to follow in their footsteps. AMC in the US, precisely, stopped the experiment of these tiered prices because its competition kept them fixed, and the company judged that at the image level these fractional prices could be harmful. The key will be to check whether the Spanish public values ​​the location of the space or the savings for their pocket more. In Xataka | There are two reasons why Generation Z is returning to the movies: subscriptions and moving away from mobile phones

“We will lose one like this every year”

In 1790, a retired military man named Hayman Rooke stumbles upon a gigantic oak tree in Sherwood Forest and describes it as a “majestic ruin” that even then seemed to be nearly a thousand years old. The tree would end up taking its name and surviving more than two centuries after that discovery. Today, his death leaves an uncomfortable question. The fall of a giant. The Major Oakthe monumental Sherwood oak linked for centuries to the legend of robin hoodhas died after more than a thousand years of life. Its disappearance is not only the end of one of the oldest and most emblematic trees in Europe and the entire world, it is also the most visible image of how some of the great modern evils have begun to claim even that which seemed eternal. This year it did not produce a single leaf. The giant that survived wars, kings, empires and revolutions could not overcome a chain of increasingly dry and scorching summers. The Major Oak in 2006 The great invisible enemy. The experts point out several accumulated factors, but there is one that stands out as the great “cancer” that has accelerated its fall: the global warming. Over recent years, extreme heatwaves and prolonged drought have put the tree under constant stress, especially following the historic summer of 2022, when the UK surpassed for the first time 40 degrees. Ancient oaks are designed to withstand centuries, but not to adapt so quickly to a climate that changes at an unprecedented speed. The lack of rain in the last five years and record temperatures have been, according to its caretakers, a decisive factor in its collapse. The Major Oak, by Henry Dawson (1844), Nottingham Museum When saving can also harm. The History of the Major Oak It is also the story of how human intervention, even well-intentioned, can alter natural processes that had been in operation for centuries. Over time, metal chains, supports, concrete fills, and lead and fiber coatings were installed to keep it standing. The problem is that the ancient oaks they age “inwardly”: They drop branches, reduce size and concentrate resources. Forcing it to maintain its giant frame caused it to continue sending water to branches it should have already sacrificed. The result was a kind of internal exhaustion that ended up strangling his own vital system. A collapsed root system. The underground analyzes revealed a devastating panorama: impoverished roots, suffocated and practically disconnected from their environment. Decades of mass tourism (about 350,000 visitors a year) compacted the soil until make you less fertile and less alive, while ancient changes in the water table due to mining aggravated the situation. During the last three winters tried to aerate and regenerate the soil to restore microbial life, and the first results were encouraging. But it was too late. The tree barely sprouted last year and this year it just didn’t wake up. The symbol of a silent extinction. The most disturbing thing is not that the most famous tree in the world has died, that too, but what it represents. According to the Woodland Trust“we will lose a tree like this every year. They do not have any specific legal protection and we are losing them because they are not given the value they deserve”, a phrase that completely changes the dimension of the problem. This is neither an exception nor an isolated relic: the monumental trees andthey are disappearing silent due to neglect, urban development, tourism, disease and, to top it all off, extreme weather. They are the “white rhinos” of British forests, almost unrepeatable organisms that take centuries to form and can disappear in just a decade. The death that continues to give life. Be that as it may, and although the Major Oak is deadwill still stand. And that matters. Its dead wood continues to be a fundamental ecosystem for insects, fungi, birds and hundreds of species that depend on this type of habitat at some point in their life cycle. In fact, a quarter of all forest species need dead wood to survive. Even without leaves, it remains one of the largest trees in Europe and retains irreplaceable biological value. In a way, his final lesson is precisely that: even in death, he still sustains life, although the warning is clear. If a thousand year colossus has fallen, many others may already be following the same path. Image | Nilfanion, Marcin Floryan In Xataka | Lowering the temperature of cities is as simple as filling them with trees: just what Spain is not doing In Xataka | There are people who plant tomatoes. This couple is planting chairs, and they turn out so well that they are selling them for a fortune

An unexpected salvation for the end user emerges from the memory market debacle: Chinese chips

The DRAM memory industry is facing a profound structural transformation. Until October 2025 the price of memory chips evolved in a relatively stable way, but from that moment on began a dizzying climb which still continues. In fact, the consultant TrendForce expects the price of conventional DRAM to rise between 58% and 63% quarter-on-quarter before the expiration of the second quarter of 2026. And the artificial intelligence (AI) is behind all this. The three largest chip manufacturers of memory on the planet, the South Korean companies SK Hynix and Samsung Electronics, and the American Micron Technology, They have reallocated about 70% of its production lines to high-bandwidth memories (HBM) to satisfy the currently insatiable demand of data centers specialized in AI. The consequences of this movement did not take long to appear: standard DDR4 and DDR5 memories and their derivatives, which are the most used in the consumer segment, immediately began to become scarce. And its price skyrocketed. In fact, according to the consulting firm GartnerRAM has gone from representing 16% of the total cost of a laptop to 23%. And it is possible that this escalation will continue to develop in the coming months. However, users can cling to the greatest stabilizing agent in the memory market today: Chinese manufacturers. This is the great opportunity for YMTC and CXMT Yangtze Memory Technologies Co. (YMTC) is one of the largest NAND chip manufacturers in China. Its global market share is approximately 13%making it one of the main competitors of Samsung, SK Hynix, Micron, Kioxia or SanDisk. Its weight in the Chinese market is very great, especially because US sanctions They prevent American and South Korean memory manufacturers from selling their most sophisticated integrated circuits to their Chinese customers. On the other hand, Changxin Memory Technologies (CXMT) is one of the Chinese companies specialized in the production of memory chips, and, like other companies in the country led by Xi Jinping, it has chosen to compete in this very attractive market by deploying a very aggressive pricing policy. CXMT in particular has increased its DRAM chip production capacity almost five times during the last four years, which has allowed it to increase its global market share until reaching a very worthy 7.6%. CXMT has chosen to compete in this very attractive market by deploying a very aggressive pricing policy. While large foreign manufacturers maximize their margins thanks to data centers and the rise of AI, Chinese manufacturers prioritize sourcing from local companies. This scenario allows the supply and prices of memory and NAND chips in China to remain relatively stable, remaining outside the strong premiums charged by the big three (Samsung, Micron and SK Hynix). This is the context in which the Chinese memory module brands Gloway and KingBank have recently announced new DDR5 modules that stand out for using SDRAM memory chips made in China. With a standard configuration of eight chips per module, these companies can produce 24 GB modules and group them into kits of two or four modules to achieve capacities of 48 GB or 96 GB, respectively. Chinese memory chips, particularly those from CXMT, have already begun to spread beyond China’s borders. Corsair has already integrated them into some kits of its Vengeance line, while HP and Dell have begun the process of homologating modules with CXMT chips for their products. This is good news for users, there is no doubt. Even so, we still don’t know if the use of CXMT DRAM will become widespread in response to AI-induced shortages. The market demands new players, wherever they come from, and if YMTC and CXMT are able to fill the gaps left by Samsung, Micron and SK Hynix, they are welcome. Image | Intel More information | Tom’s Hardware In Xataka | China needs to develop a new type of chips immune to US sanctions. And your scientists have just achieved it

Google opens reservations for its Home Speaker, a speaker with Gemini that is not especially cheap

Google has finally announced the arrival of its next smart speaker, the so-called Google Home Speaker. It can now be reserved in the official store, and be careful because it is not particularly cheap, especially if we take into account the price at which the product was launched. Nest Mini. It can be reserved in the official store for 119.99 euros. The price could vary. We earn commission from these links A speaker with Gemini Voice assistants are changing. Amazon recently presented Alexa+an improved voice assistant that allowed for better real-time interaction. Now, Google has made a similar move with the Home Sepaker that features Gemini. The interesting thing about this new Google speaker is that we no longer have to learn the exact commands to interact with it, since it is capable of better understanding what we say and what we want. Furthermore, also takes into account the place where it is locatedsomething quite interesting to have greater precision when controlling the devices you have nearby. We have a good example in smart plugs; If we tell you to turn them off, you can keep in mind that we are referring to those in that same room. At the design level we also noticed quite a few changes. The speaker is larger than the Nest Mini and maintains the minimalist design that we saw in this same speaker, so it can integrate very well with the decoration of the house. As we see in other speakers, every time we interact with the Google Home Speaker we can know that it is listening to us because an LED light will illuminate located at the bottom (similar to the Echo Dot). Additionally, there are also improvements in sound quality. With the new design, Google promises that its speaker can play 360 degree surround audio in order to have a more uniform experience. Finally, it is worth mentioning that, although not necessary, two subscriptions are available that add several functions: Standard (10 euros per month or 100 euros per year), which adds Gemini Live and Help me create. Advanced (18 euros per month or 180 euros per year), which adds the functions of the Standard subscription and Search in video history and daily summaries. In addition, Google is now giving away six months of Google Home Premium if you reserve from the official store. ⚡ IN SUMMARY: Google Home Speaker ✅ THE BEST Gemini: By having Gemini, we will not need to learn exact commands to interact with connected devices. Your surround soundwhich offers a better experience. ❌ THE WORST Subscriptions– If you don’t pay month-to-month or annually, you won’t be able to access some features. 💡 BUY IT IF… You want to create a smart ecosystem away from Alexa, with the Google speaker as the center of home automation. ⛔ DON’T BUY IT IF… Your devices are compatible only with Alexa. In that case, it is more advisable to go for an Amazon Echo. You may also be interested Echo Dot (Latest generation) | Smart Wi-Fi and Bluetooth speaker, with more powerful and wider sound | Anthracite, with Early Access to Alexa+ The price could vary. We earn commission from these links Amazon Echo Spot (latest generation) | Smart alarm clock with quality sound | Black, with Early Access to Alexa+ The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Google In Xataka | Best sound bars in quality price (2026). Which one to buy and seven recommended models from 99 euros In Xataka | Best home theater projectors. Which one to buy and five recommended models from 299 to 18,000 euros

the initiative of a town in Huesca to make neighbors look each other in the eyes. “We’ll put the cell phone in a bag”

The United Kingdom announced a few hours ago that is going to ban social networksamong other things, to those under 16 years of age. In a much more diplomatic line, the Aragonese people of Alcalá de Gurrea will soon celebrate a day without screens to enjoy the best social network: eye contact. This is an experiment that will put the entire town in “airplane mode” and, as you know, people are quite dependentthey will ensure that it is fulfilled in a very curious way. Putting cell phones in a bag with a sheriff patrolling the town. It’s much nicer than it sounds. Town in airplane mode. It will be next June 28 when, for a few hours, the Aragonese municipality will implement this measure. They will invite neighbors who want to join in to leave their cell phones aside to interact with the rest of the town and, as detailed in Chain Beingduring those hours there will only be one cell phone: the one owned by one of those responsible for the activity. “The sheriff will go throughout the town in case something happens and will call the right person if necessary,” the organizers point out. The objective is clear: to make people look each other in the eyes. “The plan is for people to do all kinds of activities but, above all, to interact with each other during those nine hours,” they say. To do this, there will be a group meal, activities such as a kayak experience and common spaces in which various types of activities and creative workshops will take place. What if you’re embarrassed? Well, they have it covered: “the organizers will be waiting for people to break the ice,” they say. The typical “do you know my friend?” of all life. to the bag. And the way to make sure people put their phones aside is to do it…literally. The event, as those responsible in Ser comment, will take place on the outskirts of the town and will be where participants will be given a bag to store their devices. “When you cross the border of airplane mode, there is no turning back: no one will be able to locate you,” they point out. “Since people are so dependent, we will put it in a sealed bag that they will not be able to open for nine hours.” As we read in Zaragoza-Citythe capacity will be very limited in this first edition, of just 200 people and the organizations defend that it is not about giving up technology, but about realizing that we can not be constantly glued to the screens. Not so original. If you are unable to put your phone down for a second (which is not the user’s fault either because applications use sophisticated tactics to ‘tickle’ our brains and that are very addictive), is a good solution. However, you should know that Alcalá de Gurrea is not the only place where this is done. On April 18, Euskadi celebrated the first ‘Family Cell Phone Free Day’ which, basically, was the same: the cell phone was left in a safe and guarded bag to experience a fun day without screens. There is an association called EsMontañas that has also driven a similar initiative in almost 60 Alto Aragonese towns and there are private initiatives such as ‘Offline Club’ that organizes meetings of the style in some cities. Others do it out of obligation. The truth is that the absence of the sound of notifications and not having the phone at hand to pick it up, unlock it and look into space simply on impulse does not seem like a bad idea to ‘detoxify’ the device. Now, it is fine as long as it is voluntary and not an imposition. In Vadgaon, India, every day at 7:00 p.m. a siren sounds which urges citizens to turn off televisions and cell phones with the aim of recovering face-to-face dialogue. And Green Bank, a city in the United States, is a municipality without mobile phones by obligation. Due to the presence of the National Radio Astronomy Observatory implies a radio-silent zone in which mobile phones and Wi-Fi devices are very restricted. Curiously, this situation is a claim for people who want a life without smartphones. In Xataka | The science of “doomscrolling”: how technology hacked psychology so we can’t let go of our phones

“It’s like acquiring a new skill”

A video from the Ukrainian unit Signum showed in 2022 one of the first successful attacks with improvised FPV drones against Russian positions, a scene that many analysts consider the starting point of the tactical revolution that today armies from half the world study. That started as a homemade solution of volunteers and hobbyists. Four years later, countries like Taiwan are teaching their citizens to fly them as part of their defense. The Ukrainian lesson. The war in Ukraine has changed many things, but one of the most profound has been the way in which the drone has stopped being an auxiliary tool and has become in a centerpiece of modern combat. Thousands of daily missions, cheap precision strikes and a constant ability to monitor, correct fire and wear down the enemy have transformed the logic from the battlefield. In Taiwan, this reality is observed carefully because the conclusion is evident: if Ukraine has managed to resist a superior power for years thanks, in part, to democratizing drone warfare, the island believes that must learn that lesson before it’s too late. Convert civilians into operators. That is why Taipei has launched its first civil drone piloting training program, an initiative promoted by Kuma Academy that seeks to teach ordinary citizens something that a few years ago seemed reserved for the military or advanced amateurs. The Guardian said that, in a small room full of cones, young people, retirees and workers practice basic flights, control maneuvers and visual navigation. The important thing is not only to learn to fly, but to assume that this knowledge can have real strategic value. One of the participants summarizes it with a phrase which encapsulates the entire philosophy of the program: “It’s like giving me a new skill, something I could use one day if I needed to.” The drone as a citizen weapon. That is the most profound change: in Taiwan the drone is beginning to be seen as a species civic weaponnot necessarily offensive, but useful to survive and contribute in a crisis. The idea is not to arm the population, but to move it from a passive defense (hide and wait) to an active defense based on observing, detecting and sharing information. on a stage Chinese invasionthese small devices could be used to monitor enemy movements, locate wounded, coordinate evacuations or maintain visual links in areas where traditional communications fail. The logic is simple: not everyone can hold a rifle, but almost anyone can. learn to fly a drone. Prepare for China. There is no doubt, the backdrop is the increasing pressure from China on the island. Taiwan lives under constant threat of a possible Chinese military operation and more and more citizens seem to assume that individual preparation is part of national defense. The expansion of civil defense groupsfirst aid courses and now drone literacy They are part of that social transformation. From that perspective, preparation is no longer just a matter of the army, each citizen becomes a possible piece within a broader resistance network. Learn to fly without automation. The technical detail of these courses says a lot about how Taiwan understands future warfare: the drones are small, light, domestically manufactured and without GPS or autopilot. The reason is crystal clear. In a modern conflict, electronic warfare can disable automatic systems in seconds, so the pilot must learn to control the machine by pure sight and reflections. It is modeled on what happens in Ukraine, where the electromagnetic combat It forces you to constantly improvise and adapt. Taiwan does not want to train users of convenient technology, it wants to train operators capable of continuing to function when technology fails. Strategic autonomy. This effort also fits with another objective: reducing the technological dependence from China and build its own supply chain for drones. Taiwan manufactures part of their weaponsbut it still depends arms sales of the United States for its heavier systems. Furthermore, political uncertainty in Washington and the ups and downs in the relationship with Beijing reinforce the feeling of vulnerability. For all these reasons, for many Taiwanese, learning to fly a drone is no longer a hobby or a technical curiosity. It is more of a tangible form to prepare for an uncertain future, with the conviction that, if the worst scenario comes, every skill acquired today can make a difference in the future. Image | Wikimedia In Xataka | “Speed ​​is not the key”: the trick against all logic of Ukrainian drones to hunt the fearsome Russian shahed In Xataka | A Ukrainian soldier spent 1,495 days imprisoned in Russia. He was saved with an unexpected weapon: the seven Harry Potter books

requirements and how to request your bonus of up to 90% on train and bus

Let’s tell you how to request your travel discount of the Summer Young 2026 program, aimed at people between 18 and 30 years old. The page where you can request your code to obtain discounts of up to 90% on your train or bus trips has opened today, and we will tell you how to manage it. You have the information about the discounts in detail in this article. We are going to start the article by reminding you of the requirements to qualify for these discounts, and then we will tell you step by step how to proceed. These discounts are for travel tickets between July 1 and September 30 from 2026, therefore only for the summer. As of September 30, they will have expired. Requirements for discounts Not everyone can request these discountsand there are a series of requirements that you must comply with. These include that you have Spanish nationality or residence, and that you are of a certain age. The requirements are the following: The Young Summer is available for trips to be made between July 1, 2026 and September 30, 2026. It is necessary to have been born between January 1, 1996 and December 31, 2008, both inclusive. Have Spanish nationality or have legal residence in Spain if you are a foreigner. How to request a Young Summer 2026 discount The first thing you have to do is enter the website of this program, at the address summerjoven.transportes.gob.es. Once inside, you have to identify yourself. You have two alternatives to do it, use filling in your personal data in a form or use the Cl@ve system. If you choose the first option, you will simply have to fill in your information. But the quickest thing is to go to the Cl@ve system, which will allow you to log in with a digital certificate like him FNMT certificate either DNIethe PIN key or Mobile Key, or your Permanent Key. Regardless of the method you choose, after logging in you will go to the final application process. In it, the first step is to fill in your data, something that if you have used a certificate will have been done. Then you will go to the second step, where you must write your contact details. These are the email and telephone, and then you will have to confirm the request. And that’s it, now you will only have to wait for your data to be verified, and when you complete it you will receive an email or SMS telling you if you have been accepted, and where you will be told the personal code to use. Cover image | Yubal Fernandez In Xataka Basics | How to use Trainline to get the best and cheapest train tickets in Spain

another worrying fact that adds to a historic ENSO

On June 11, after weeks of uncertainty, NOAA declared that El Niño was already here and that everything seemed to point to a progressive intensification as winter approached. It is true that the probability that the warm phase will be ‘very strong’ is still at 65%, but it is also true that the models insistently indicate that it will be one of the most intense in the last 75 years. Now, in addition, we have an incontestable fact: It is not only that the central and eastern Pacific is much warmer than the historical average, but that the temperature in El Niño 3.4 (the one used by scientists to monitor, declare and measure the intensity of the phenomenon) is at levels never seen before. What do we talk about when we talk about ENSO, El Niño and all these things? What we know as El Niño-Southern Oscillation (or ENSO) is a cyclical (although somewhat irregular) climate phenomenon that has large effects on the global climate. During the warm phase (during El Niño itself), the lack of trade winds to cool the surface causes the temperature of the Pacific waters to skyrocket. And that, precisely that, disrupts all the Earth’s weather systems, causing the thermometers of the entire planet to skyrocket. As explained from AEMET“El Niño, through different atmospheric teleconnections, gives rise to drier than normal conditions in certain parts of the world; while in others it causes more precipitation. Some countries have to deal with significant droughts and others with torrential rains.” What this record implies and what it does not imply. This fact is incontestable, but there is a catch. It is true that the absolute temperature of the equatorial Pacific is at record levels, but technically speaking that is not what defines the intensity of El Niño. In fact, this last year, The index monitored by ENSO has been changed to prevent climate change (which, ‘naturally’, raises the average water temperature in the area) from causing us to confuse “a very hot Pacific” with a “very intense El Niño.” What defines it is the anomaly between the Niño-3.4 region and the rest of the surrounding regions. Right now that anomaly is still low, but considering how quickly it has appeared, it is exactly what we would expect. And why do we tell this? Because the situation is complicated. El Niño of 2023-24 was one of the five strongest on record and contributed to 2024 breaking the global temperature record. And we are talking about a ‘normal’ event. The SuperChildren of 1982-83, 1997-98 and 2015-16 left severe global impactsvictims in the order of 24,000 people and economic losses exceeding 30,000 million dollars. It is true that we have improved a lotbut to that’s what we expose ourselves to. We must not forget that the period April 2025-March 2026 is already the warmest twelve months ever measured. Image | AMETSE In Xataka | There are more and more extreme weather events. In return, they are leaving fewer victims than ever

Carrefour is selling off this 50-inch QLED TV, ideal for small living rooms for less than 300 euros

If you are looking to renew the main television in your home and your living room is small, Carrefour now has a TV on offer that may interest you. Now you can take this smart TV Hisense 50E79Qa model with QLED technology of 50 inches by 299 euros and they give you a coupon with 15% of its value for future purchases. Hisense 50″ (127 cm) 50E79Q TV with AI, QLED, 4K UHD with AI, 60 Hz, Smart TV, HDR, Quantum Dot, Dolby MS12, DTS The price could vary. We earn commission from these links AI optimization and lots of technology at an entry-level price This Hisense 50E79Q TV mounts a 50-inch panel with 4K UHD resolution (3,840 x 2,160 pixels). Its great asset in this price range is the use of Quantum Dot technology (QLED), which guarantees more vivid and precise color reproduction than traditional LED panels. Another interesting addition to this model is the integration of Artificial intelligence. Hisense’s Quad Core processor uses AI algorithms for image scaling, enhancing lower resolution sources (such as DTT channels) and optimizing color and textures in real time. It also doesn’t fall short in film compatibility, as it offers support for Dolby Vision and high dynamic range (HDR) formats. In the connectivity section, it has three HDMI ports compatible with 2.1 features (such as eARC for sound bars, ALLM to reduce latency automatically and VRR at 60 Hz). To this we must add two USB ports, Bluetooth and integrated WiFi. The operating system that gives life to this television is VIDAAa native Hisense platform that provides direct access to the main streaming apps. Finally, in the sound section it incorporates two speakers with a combined power of 20 W RMS and Dolby MS12 and DTX X decoding, to give you a feeling of immersion. ⚡ IN SUMMARY: offer for smart hisense 50E79Q today ✅ THE BEST QLED panel at a bargain price: Getting Quantum Dot technology for less than 300 euros is a rarity. The colors are much more vivid and the contrast is noticeably better than basic LED displays at this price. Modern connectivity: including HDMI ports with 2.1 features such as ALLM (auto low latency mode) and VRR at 60Hz This is excellent news for those who connect consoles. ❌ THE WORST Limited refreshment rate… It stays in the Native 60Hz. If you are looking to squeeze the most out of 120 fps from consoles like PS5 or Xbox Series X, this panel will fall short. VIDAA Apps Ecosystem… Although it has the main platforms (Netflix, Prime Video, Disney+, etc.), its application catalog is more limited than that of Google Play or the Apple App Store. 💡 BUY IT IF… Your budget is 300 euros and you don’t want to settle for a screen that looks “washed out” or off, the QLED panel of this model is unbeatable for this cost. ⛔ DON’T BUY IT IF… At home you usually watch TV as a family distributed throughout the living room, those who sit on the sides will see the image with the colors somewhat distorted due to the viewing angles. Some sound bars that may interest you for this TV ULTIMEA 2.1ch Sound Bar for TV The price could vary. We earn commission from these links ULTIMEA 2.1 Sound Bar with Wireless Subwoofer The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Webedia and Hisense In Xataka | Best sound bars in quality price. Which one to buy and seven recommended models from 99 euros In Xataka | Best home theater projectors. Which one to buy and five recommended models from 299 to 18,000 euros

Tim Cook warns that the impact of AI will cause increases in iPhone prices

We are in the midst of “RAMageddon.” The RAM memory crisis continues to impact the industry, and Apple knows it well. The company had weathered the storm (relatively) until now, but its current CEO, Tim Cook, is already warning customers: your next Mac, iPhone or iPad could go up in price very soon. Few surprises, many disappointments. The situation is “unsustainable”. The head of Apple granted an interview in The Wall Street Journal in which he noted that price increases are “inevitable.” The company has made great efforts to absorb the impact of the increase in costs in all types of RAM and NAND memory chips, but the limit seems to have already been exceeded, because Cook stated that the situation has become “unsustainable.” Apple prices will rise. Apple has not specified which products will be affected and to what extent, but it already warns that there will be changes to the catalog. cook already warned in April, during the conference with investors, that the shortage would end up taking its toll on them. The future CEO, John Ternus, explained the same shortly after. He who warns is not a traitor, they seemed to want to say. The iPhone, a firm candidate to increase in price. According to industry experts cited in the Financial Times, if Apple raises prices, one of the clear candidates to see that price growth is the iPhone. The company is expected to announce new iPhones in September, which will give the opportunity for these new models to have a significantly higher price than the traditional one from launch. Source: TechInsights How much more expensive? What is not clear is how much more expensive both the iPhone and the company’s other hardware products will be. In The Wall Street Journal they cite estimates from the company TechInsights, which believes that the new iPhones will have a price that will be at least $270 more expensive so that Apple can maintain its profit margin. The iPhone 17 Pro starts at $1,099, and therefore now the price would be close to $1,400. The situation is tragic. Data from TechInsights (in the graph above) reveals how price increases in both RAM and NAND chips in our SSDs have risen in price astronomically since mid-2025. It is estimated that RAM will do so even more in the next 12 months, although it seems that the situation will relax for NAND memories. And the manufacturers make their fortune. Meanwhile, the companies that dominate the memory market continue to do their own thing. Samsung, SK Hynix, Micron, Kioxia and SanDisk have managed to grow astronomically on the stock market (the latter two, 4,600% in the last twelve months) and have no intention of drastically increasing their production. There are plans for new production plants, yes, but almost all of them to produce HBM memory chips for AI. Meanwhile, wafers with memory chips for devices for end users will continue to be 15% below demand, they estimate at Morgan Stanley. AI is costing Apple. At the moment AI is not favoring Apple. Their strategy with this technology has been highly criticized and only now have they just launched the new Siri AI thanks to the agreement with Google. It does not seem that this is going to be a sufficient argument to accelerate iPhone sales, especially if they rise in price. It certainly has not been the case in the Android world, let alone the PC and laptop segment: the Copilot+ PCs never managed to catch on after promise a revolution that never happened. Image | European Commission (Christophe Licoppe), Arne Müseler In Xataka | The RAM crisis is so extreme that it has achieved what seemed unthinkable: Apple’s memories are “cheap”

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