Almost a year after his birth, Amazon Haul It arrives in Spain. Haul is an online store with a simple rule: all products cost less than twenty euros. In fact, most are below ten.
Why is it important. Amazon enters, now also in Spain, in a market that have dominated Chinese competitors such as Shein, Temu and Aliexpress.
These platforms have conquered millions of Spaniards selling fashion, electronics and accessories at unbeatable prices. And now Amazon wants to replicate that model, but with its own logistics and guarantees, in addition to the persuasion of maintaining its brand.
The context. Haul started in November 2024 in the United States. It also has a presence in other markets, such as Germany and the United Kingdom. There the reception has been positive, according to the company, and now lands in Spain with three tens of product categories: fashion, home, accessories …
Customers can access Haul From the web and from the Amazon application. Just look for ‘Haul’ or locate it in the menu. Once inside, experience is something different from that of traditional Amazon: it has its own cart, search and payment process.
In figures:
- Free shipping in orders of at least 15 euros.
- If the order is below, 3.5 euros of standard rate are added.
And Amazon applies staggered discounts:
- 5% discount on purchases of more than 30 euros.
- 10% discount on orders greater than 50 euros.
Yes, but. Delivery deadlines are longer than in the conventional Amazon. Orders arrive in “two weeks or less”, a margin that moves away from the first standard but that remains competitive against Aliexpress or Temu.
In addition, Amazon has not announced specific advantages for prime customers in Haul. The two businesses work separately and orders are managed independently.
The big question. Can Amazon unseat Asian giants on their own land? The company is committed to its strongest letter: trust. All products pass Amazon verifications and comply with European regulations.
Returns are free for 15 days and it is not necessary to print labels or package anything. Just take the product to an authorized point of Celeritas or Seur, as Amazon has been applying.
Deepen. Amazon’s strategy is to differentiate itself in verifications and logistics.
- Shein specializes in fashion and accessories.
- Temu and Aliexpress bet on a general offer.
- Haul is closer to the latter, although he also competes directly with Shein in some categories.
The objective is clear: that users fill the cart with several articles taking advantage of the staggered discounts, replicating the model that has made Temu popular.
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Outstanding image | Amazon, Xataka
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