The English Court is turning towards experience

The English Court has finally closed two of its most emblematic outlet centers in Madrid: Boadilla del Monte and Vista Alegre, as reported Digital economy.

• The first had been inactive for months.
• The second ceased its activity on February 9.

They are not isolated facts, but part of a broader process: the model of stores with permanent discounts is losing weight in the group’s strategy.

What’s happening:

• The two centers disappear from Official Outlets Directory.
• Other previous closures (As Rivas Vaciamadrid, La Vaguada or Méndez Álvaro, among others) point to a replication pattern.
• Only six operational outlets remain in the Community of Madrid.

The company is now committed to reforming premium centers such as Castilian, Preciados or San José de Valderas.

In perspective. The rise of Fast Fashion and online trade have reconfigured consumption. Accessing discounts no longer requires visiting a specific physical store: it is enough to open an app. The attractiveness of the physical outlet vanishes if it offers nothing more than a low price.

Between the lines:

• Purchase experience is the new currency.
• Digital customers not only seek savings: they look for a story, a brand, a pleasant environment.
• The transformation goes beyond commercial: it is cultural.

Yes, but. Although the online channel gains weight, the English Court does not renounce the physical. Rather, it reorient your efforts towards strategic centers and with greater potential profitability. The closing of outlets does not imply total divestment, but selectivity.

This rethinking is also a new axiom: the ideal client is no longer the one who looks for holes last season, but who values ​​selection, environment, attention and brand. The question is no longer whether it is cheap, but it is worth going.

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