Advertise five more dates suddenly

At the end of May, Bad Bunny will play in Madrid and Barcelona inside his tour ‘I had to throw more World Tour’ photos. Since it was announced a few days ago, it instantly became one of the most important live musical events of 2026 in Spain. Some expectation could be guess, taking into account that the launch of the album of the same name in January became a Viral phenomenon. But the answer has been overwhelming. And points to certain problems in the current management of macroconciertes.

The hunger games. At 12.45, a quarter of an hour before the presale of the (initially) three concerts that the Puerto Rican singer was going to give in Spain in 2026, The Ticketmaster website He fell due to the very high demand. Error messages on the server (“Error 503” and “500 Internal Server Error” were the most frequent) have ended up deriving in a tail of several hundred thousand people waiting for their turn. Soon chaos began to refer to social networks, which They started to fill of protests. Accessing inputs, limited to a maximum of eight per person, was impossible.

Like mushrooms. The demand has been of such caliber that Bad Bunny has announced, in the following hours, five more concerts that are added to the three planned, four in Madrid and one in Barcelona. The dates are like this:

• Friday May 22 – Barcelona – Estadi Olìmpic
• Saturday, May 23 – Barcelona – Estadi Olìmpic
• Saturday, May 30 – Madrid – Riyadh Air Metropolitano
• Sunday May 31 Madrid – Riyadh Air Metropolitano
• Tuesday, June 2 – Madrid – Riyadh Air Metropolitano
• Wednesday, June 3 – Madrid – Riyadh Air Metropolitano
• Saturday, June 6 – Madrid – Riyadh Air Metropolitano
• Sunday June 7 – Madrid – Riyadh Air Metropolitano

The one -week space that originally mediated among the concerts of Madrid and Barcelona suggests that these extra concerts were already planned. Likely, These new ads They are not so much an answer to the brutal demand as a strategic maneuver to generate more expectation for the shortage of dates. At the moment, the tickets are depleted, but they are still to be sold: when the general tickets will be opened on May 9, new sectors of the Metropolitan and the Olìmpic Stadi will be opened.

The culture of the event. The two and a half million people who came In Rio de Janeiro to see Lady Gaga They made it clear. We are becoming addicted to a “culture of the event” that neglects small concerts or cultural consumption in private, to give way to an enjoyment of music or cinema that only has meaning when it is a great show that can be shown to the rest of the world saying “I was there.”

This way of accessing culture brings a feeling of Fomo (Fear of Missing Outor “fear of lost it”), since the feeling that these mastodontic concerts transmit is that it will spend a long time before they are repeated, if they are repeated (as has happened, no doubt, with Lady Gaga). Bad Bunny, for example, did not act in Spain since 2019. This expectation is the one that generates problems to get entries in the Taylor Swift concerts or oasis. When will Taylor give another tour of this size? When will the Gallagher speak again? It is not known.

Technical problems. The problem is that although Live Nation is a multinational in live events, the problems are repeated with each of these events. Falling servers, excess demand and finally thousands of people running out of tickets after days with very high expectations. The trips to other countries To see artists become common, and an additional problem is generated: the sale of second hand, a problem that It is still to be solved in these times in which, thanks to the Internet and platforms dedicating themselves exclusively in this, they make overpricing something practically immediate.

Ticketmaster has been trying to combat the proliferation of bots that Systems saturate from purchase requests And that led to 2022, for example, Taylor Swift concert tickets at the start of their world tour They will quote $ 22,000. A problem that only adds firewood to the fire, because the bots are not completely falsifying the real demand: with resale or without it, hundreds of thousands of authentic followers of Bad Bunny fight to get an entry by 2026.

The problem of macroconcientes. With physical formats at the dead man, macroconcientes have become the most effective form of the industry to make money. In Spain in 2024, live music entered 25.32% more than the previous year, 725.6 million eurosand this is not only because there are more concerts, but for prices are shot. According to Pollstar dataonly the 100 most successful tours in the world (it can be said that all of them are macroconciertes) reached a joint collection of 9,500 million dollars.

While the circuit of small and medium groups He is touched from death because the public already wants shows in enclosures that allow the entry of dozens of thousands of people every night, for a whole weekthe industry feeds on these giants. But those responsible do not even put the means for this implosion of the music business: even buying an entrance of three hundred euros for the fashion singer is very complicated.

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