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Analyzing application tops is usually especially boring. Instagram, Tiktok, Facebook and WhatsApp, the crown has always been of a social network. Until March 2025 in which, for the first time since 2013 (the year in which the most downloaded app was Candy Crush Saga), An app of this category occupies the podium.
Chatgpt, the most unloaded app in March. The latest Appfigures report Collect three interesting data. Chatgpt was the most unloaded app worldwide with an accumulated of just over 46 million downloads.
It is the first time in twelve years that a social network does not occupy the podium, although by the hair. Instagram also is around 46 million downloads, but occupies second place.
The dynamics of consumption between iOS and Android. Chatgpt is the most downloaded app with 13 million downloads, above Threads and Capcut. In the case of Android, Instagram is still a leader, followed by Tiktok and with ChatgPT occupying third place with 33 million downloads.
It is a good photograph about how the Application consumption dynamics According to operating system, and how perhaps iPhone users are looking for everything they do not find in Siri, something especially vitaminated with the integration of the OpenAI model into Apple’s voice assistant.
That Openai has devastated in March is not a coincidence. Chatgpt has been appearing in the most unloaded apps in the main operating systems for months, but understanding its success in March is impossible without talking about Ghibli fever. A fever that managed to make They add five million users … in one hour.
Openai’s opening to its image generation model in the free model went viral in just hours, generating saturation on servers which they had to respond with limitations. Sam Altman himself said that “it is very fun to see people love the images in Chatgptbut our GPU are melting. ”
The monetization challenge. The OpenAi chatbot presents a paradox: it is one of the most unloaded apps in the world, but its monetization is not consolidated. The operation cost is very highand the consultations to GPT-4 cost millions of dollars to OpenAi every day.
Openai itself reports that most users use the free version with GPT 3.5. Here the challenge is important: if the free version is limited too much, there is a risk of cooling demand for chatgpt. But if it is not limited, the server cost will end up being unsustainable.
According to last year data, GPT has Something more than 10 million payment subscribersfact that you have to add an additional million for business plans, with a higher rate.
It is not enough. Openai is not profitable, and we still know if it will end up. One of the collateral effects of the commercial war points directly to the price for using AI. Muddu Sudhakar, Aisa CEO, warned That if building data centers ends up being more expensive, it will also be to operate artificial intelligence systems. Competition with Google Gemini either does it helptheir AI models are not so expensive and are sweeping their competition in Benchmarks.
If we add that not even the GPT Pro subscription, which gives access to Your best models included Sorait is profitable with a price of 200 dollars a month, the scenario is uncertain. According to Altman, GPT’s payment users “use it much more than expected”, flying through the service of the service.
Image | Mockuups Studio
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