that of smart glasses

The marriage between a technology as a goal and an iconic brand of glasses like Ray-Ban has taken a good turn to the market of the Wearableshooting smart glasses sales.

With an annual growth forecast of more than 60% until 2029, we are facing a new category of devices that, taking advantage of miniaturization and the incorporation of LLMSthey will change the way we interact with technology.

Why is it important. Integrated smart glasses represent one of the first really good attempts to make technology invisible, integrating well into daily accessories.

Unlike spoiled Google Glassthis new type of glasses have managed to combine well fashion, functionality and social acceptance.

In figures. The smart glasses market grew explosively in 2024: 210% year -on -year, according to data from Counterpoint Research. Goal dominates that market with a fee greater than 60%.

• For the first time, the market exceeds two million units sold.
• In 2023 we already saw a growth of 156%.
• Only in January 2025 we saw nine different models of smart glasses with AI.

Turning point. Ray-Ban Meta have redefined what we considered smart glasses with AI. They provide real utility, and what is more important, they do it from discretion and integration. When we tried them almost a year ago we had it clear from the beginning: They are the beginning of something much bigger.

The success of the Meta Ray-Ban has aroused the interest of other technological ones. Xiaomi, Samsung, Bytedance or Baidu already prepare their entry into that market. Let’s see many new models from now on.

Yes, but. For cultural reasons, it is not entirely clear that the success of that model can be easily replicated in other regions. For example, Asia, as indicated by the own Counterpoint Research.

In addition, differentiation in such a small and concrete product can be complicated, since most manufacturers will use the same standardized components of the same wholesale suppliers.

The next battlefield of the technology industry will not be in our pockets, but directly on our eyes.

In Xataka | Apple Vision Pro, Analysis: An incredible potential in an imperfect product

Outstanding image | Xataka