Awards deliveries are falling in a fallen layer. The Oscars sink into historical minimums, other relevant awards such as the Emmy or the Grammy fall every year. It could be said that the awards for the best cultural proposals of the year no longer interest. However, The Goya They endure firm, with more or less stable audiences except for occasional and understandable ups and downs.
Decadent awards. In audiences at least, as seen In this axios picture. And not in all cases: Emmy For example, they had their best audience in three years (6.8 million viewers), and the Grammy They are also experiencing in the last four an ascending curve to pre-pandemic levels (17 million), but all within a context of generalized fall. Worse are the Gold balloonswhich are maintained after the spectacular fall of a few years ago (9.3 million) or the Oscars, these yes in clear free fall, after a historical minimum in 2021 of which They have not yet recovered.
In Spain they work. Goya audiences They have experienced the high logic of the circumstances of each moment (in 2021 they fell to historical minimums, such as the Oscars, because of the Covid and a ceremony where all the nominees were in their homes), but in general, they have remained since 2009 Always around 20 and 25% of Share. They are figures that involve few variations in interest.
Post-pandemic television. It is true that there was a time, between 2009 and 2011, in which the Goya exceeded four million viewers, and now they are rather around two and a half million, but it is a fall that is part of the Disappearance of the general chains as the main entertainment of society, along with the consecration of the platforms of streaming Around the Covid years. And of course, with the generalized descent in television consumption in recent yearswhich makes the 2024 gala the least seen in 18 years, in the context of the audiences of that year it was a good percentage According to RTVEwinning fee, going up to the previous year and being the most watched that day in Prime Time.
The secret: few changes. If you think about possible reasons for Goya to continue maintaining their form, it is precisely the few changes they have experienced over time. Since its first edition, in 1987 (televised since 1991), it has followed the awards codes such as Oscars, with very scarce freedoms. The format of one or two presenters has only broken three times, in 2001 with six, in 2002 with the animal group and at the 2022 choral gala. The statuet has not changed, the rules to be nominated and awarded have barely experienced Evolutions
Classics without risk. A statism that at the moment seems to benefit them: this year, the gala will be presented by two classics without risk such as Leonor Watling and Maribel Verdú, and has already promised, in advance, a gala without controversies and Without politics. That is, the desire and intention is that, for the moment, everything remains the same. At least, as regards the audiences.
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