OpenAI just realized that they had been launching products without rhyme or reason and they need to focus on something. And that something is the business sector, where an Anthropic with a much clearer business plan has been eating up their ground. To achieve this they need to increase their staff. A lot.
More hands. According to Financial TimesOpenAI is planning to increase its staff throughout the year, almost doubling it. They currently have around 4,500 workers and the idea, according to internal sources, is to reach 8,000. To reach that figure they would have to hire 12 people a day; human resources will be on fire.
The departments that need the most personnel are product development, engineering, research and sales. In addition, there is a figure that the company wants to reinforce; These are “technical ambassadors”, who will be a type of advisors who will guide companies that use their products so that they get the most out of them. They have also rented new offices in San Francisco, which will bring the total surface area to more than 90,000 square meters.
Unstoppable Anthropic. This is part of a strategic reform that seeks to regain ground in the business segment, where Anthropic has gained a very solid position. According to data from Ramp AI IndexAlthough OpenAI is still the most used solution in business, adoption is falling while Anthropic is doing like a shot. 70% of companies that buy AI solutions for the first time choose Anthropic, at this rate, in a short time they will overtake them in the number of business users.
It’s not that big of a deal. OpenAI has downplayed this figure because Ramp is a financial service and its data comes only from transactions made with your credit card “it’s like saying that global sales of lemons can be calculated based on my son’s lemonade stand,” said a company spokesperson. Be that as it may, the reality is that OpenAI is taking steps towards a restructuring of its product portfolio and its organization, and recovering business share is among its priorities.
Unify portfolio. As part of this strategic pivot, OpenAI is planning the launch of a super app that will unify Codex, ChatGPT and the Atlas browser into a single tool. During 2025, OpenAI launched many very disparate products, many of them being half abandoned along the way like ChatGPT Atlas. In addition to showing a clear lack of focus, it is a very inefficient strategy; There are many computers, they all need computing capacity and no one is clear about what to prioritize, a disaster. The change is led by Fidji Simo, the company’s apps manager, who recently told employees “We cannot waste this moment because we are distracted by parallel projects.”
The agreement with the Pentagon. All this coincides with the soap opera of Anthropic and the Pentagon. After weeks of tensions, Anthropic finally ended up on the government’s blacklist and OpenAI signed the agreement. What followed was that people started uninstalling ChatGPT en masse and in the public eye ChatGPT became the bad AI and Anthropic became the good AI that had not given in to government pressures. Sam Altman assured that there was no problemthat we could rest assured and that they also had red lines, a statement that has little to do with the facts.
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Image | Levart_Photographer, Nathan Sack on Unsplash
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