It’s Tuesday at 9:00 p.m. in Palo Alto and the silence of the Stanford dormitories is broken by a simultaneous notification: it’s Date Drop. In seconds, the hallways are filled with students who, according to The Wall Street Journalthey “huddle” on their screens with a mixture of anxiety and hope. Ben Rosenfeld, a residential assistant, describes the phenomenon as an “all-consuming force”: Students talk about nothing else while they figure out whether their destiny that night is a free drink date at the On Call Cafe or an anonymous complaint on the forum Fizz.
What began as a simple class project has escalated into a massive sociological phenomenon that has hijacked campus social life. The numbers are compelling: in a university of approximately 7,500 undergraduate students, more than 5,000 have already surrendered their love lives to the decisions of this algorithm.
From a class assignment to a startup millionaire. The architect of this obsession is Henry Weng, a computer science graduate student who coded the platform in just three weeks. As detailed TechCrunchwhat Weng started as a tool to help his colleagues has transformed into The Relationship Company, a startup that has already raised $2.1 million in venture capital.
The list of investors includes Silicon Valley heavyweights such as Mark Pincus (founder of Zynga and of the first investors of Facebook), Elad Gil (of the first investors in AirbnbStripe and Pinterest) and Andy Chen (former partner of Coatue).
Success. The premise has been so successful that it has transcended the walls of Stanford. The service has expanded to ten other elite universities, including Columbia, MIT, Princeton, and the University of Pennsylvania. Weng, who curiously took a subject called “introduction to clowning” that taught him to “delight in failure,” seems to have found a winning formula far from failure. “Our matches turn into real dates at ten times the speed of Tinder,” assures TechCrunch.
Optimizing love in the age of fatigue. The success of Date Drop It is not a coincidence; It is symptomatic of an exhausted generation and an environment obsessed with efficiency. As they point out in The Wall Street Journal, It’s a very Stanford solution to a very Stanford problem. On a campus where students are high achievers (high achievers) obsessively focused on academic and professional success, organic social interaction has atrophied. “People have difficulty starting conversations in general, and much more so for romantic interactions,” student Alena Zhang explains to the outlet.
But the problem goes beyond Stanford. An analysis of Forbes reveals a general crisis In the world of digital dating: 78% of users report emotional or mental exhaustion from using traditional apps. He ghosting (suffered by 41% of those surveyed) and the feeling that the profiles are a catalog of lies have created chronic fatigue.
Added to this is the “Paradox of Preparation” (Readiness Paradox). Generation Z wants to find love more than any generation before it, but they feel paralyzed by the fear of “public failure.” They have replaced asking for a face-to-face date with asking on Instagram, entering a cycle of infinite “testing.” Date Drop it seems to break that paralysis by externalizing the decision: you no longer have to choose and risk public rejection; the algorithm chooses for you.
Goodbye to Swipehello to the data. The application is radically different from the mechanics of Tinder. There are no photos to compulsively swipe left or right. The process, detailed on the website itselfbegins with a 66-question questionnaire designed to capture the essence of the user. It’s not just about superficial tastes, but about deep values and political stances: “Is having children essential for a fulfilling life?”, “What are your core values: ambition, curiosity, discipline?”
Weng explains that the system uses standard economic “matching theory” combined with an Artificial Intelligence that is trained with feedback (feedback) of the appointments that occur. However, the most innovative—and Machiavellian—feature is the social component. The platform allows friends to play Cupid. Wilson Adkins, a freshman cited by him WSJdiscovered that his friends had “conspired” through the app to match him with a girl from his residence. The algorithm validated the conspiracy with a compatibility score of 99.7%.
Not everything is perfect in data heaven. Despite the enthusiasm and millions of investment, the road is not without obstacles. Date Drop It’s not the first attempt to automate love at Stanford. In 2017 he was born The Marriage Pact, a similar project which has already generated 350,000 matches. According to the WSJthe creators of this original project sent a “cease and desist” letter to Weng in November, alleging that the marketing of Date Drop It seemed too familiar to them.
Furthermore, technology has limits compared to logistical reality. Gabriel Berger, another student, says that, although he had a great connection with his matchestheir schedules were incompatible: he was vice president of his fraternity and she had dance rehearsals. “We are not interacting well,” they concluded. For her part, Mila Wagner-Sanchez, freshman interviewed by Business Insideradds a note of realism: the novelty fades. After a fun first date (with a friend), and a second matches who never wrote to him, the pressure of midterms caused the app to take a backseat. “I would be open to trying again,” she says, but academic life sometimes outweighs algorithmic curiosity.
Optimizing loneliness. Henry Weng has ambitious plans. He sees his company as a “Public Benefit Corporation” intended to facilitate not only romance, but “all meaningful relationships,” including friendships and professional connections.
Perhaps the best summary of this phenomenon comes from Madhav Abraham-Prakash, a junior who helped bring the app to campus. Although Date Drop He hasn’t gotten him a girlfriend, he has given him connections on LinkedIn. His justification for The Wall Street Journal sums up the spirit of a generation that doesn’t want to leave anything to chance, not even fate: “I would be sad if my soulmate was here and I couldn’t find it. Or if my co-founder was here and I couldn’t find it, or if my business partner was here… And I couldn’t find it.”
At Stanford, love has ceased to be a mystery and has become a data optimization problem. And 5,000 students are waiting for the algorithm to give them the correct answer.
Image | freepik
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