Last Tuesday, November 11, El País confirmed What had been a rumor in Spanish audiovisual circles for months: Javier Calvo and Javier Ambrossi, Los Javis, had ended their romantic relationship after thirteen years together. The news leaves us, beyond the inevitable morbidity of any media breakup, an additional question: what happens when one of the most profitable creative partnerships in Spanish cinema of the last decade breaks?
Who are they? The Javis were, in addition to a couple, a brand: a business model that had turned complicity into aesthetics through the romantic narrative of two boys who had met on Facebook in 2010. Both were actors and shared a particular vision, which came to fruition in 2013 with ‘The Call’, a modest musical that began being performed in the hall of the Teatro Lara in Madrid. It ended up becoming a phenomenon with more than 600 performances, 300,000 spectators and a film in 2017 that would gross 2.7 million euros. There they discovered that there was a public hungry for their particular cocktail of kitsch and LGTBIQ+ claim.
The takeoff. came with ‘Paquita Salas’. What started in 2016 as a prank video recorded with friends (among them, Brays Efe and Anna Castillo) while watching ‘Big Brother’, became a web series for Flooxer shot in eight days. Netflix saw the potential, signed the series in 2017 and for the second season, the budget multiplied and ‘Paquita Salas’ became a viral product and basic for the penetration of the then young platform in Spain.
The definitive consecration was ‘Poison‘ (2020), the miniseries about Cristina Ortiz for Atresplayer Premium that It became the most viewed content in the history of the platformskyrocketing subscriptions from 147,000 to 235,000 in just one month. Its free-to-air premiere on Antena 3 swept 2.5 million viewers and shares of 14.9% and 18.9%, won multiple awards and consolidated Los Javis as creators of international prestige.
The Javis SL. In parallel, they built their business empire. First with Suma Latina, its original production company, and then, in 2021, with Suma Contenta strategic evolution that allowed them to encompass non-fiction and entertainment. Since then they have produced hits like ‘The Messiah‘ (her most ambitious project, for Movistar Plus+, also winner of multiple awards at the Forqué and Feroz and with international distribution) or ‘Superstar‘. The core company valuation and its subsidiaries reaches 2.5 million euros, with assets close to 20 million and more than 60 employees. The Javis have gone from creators to brands with success, appearing as a couple on television shows mainstream like ‘Mask Singer’, ‘Operation Triumph‘, or as presenters of the gala of the Goya 2024.
One of the two questions. In 2019, the Javis They went to ‘La Resistencia’ and they answered the famous question of how much money they have in the bank. The response was spectacular: each one had 300,000 euros in their personal accounts, in addition to a shared account, to which was added, of course, what they had invested. Six years later, the joint assets have multiplied to become a business and real estate network. For example, his mansion in Pozuelo de Alarcónvalued at 1.5 million euros, acquired in 2024 after moving from Malasaña. Three floors with a swimming pool, garden, barbecue area and a basement conceived as a creative space that includes a private nightclub, cinema and gym.
And now what. For all these reasons, the breakup not only implies an emotional risk, but also an economic one. The Los Javis brand implicitly included that narrative of an inseparable couple. But… how much are the platforms willing to pay for “half Javi”? But the truth is that the breakup is not as recent as it seems: apparently They attended the Primavera Sound in Barcelona together in June 2025 and already stayed in different rooms. Social networks also launched warnings when Ambrossi deleted his Instagram accountsomething unusual for someone whose digital presence is a basic part of their brand. Calvo kept his profile active but stopped publishing photographs with his partner.
The lace In it ‘La Revuelta’ program dedicated to RosalíaBroncano’s program had a handful of special guests as a “neighborhood’s patio.” Calvo appeared, for the first time, alone. A few hours later, El País confirmed the breakup and, when other media reported the news, some pointed because the real separation had occurred several months ago. And there is an important strategic detail: they have not made the breakup public until they finished filming their new film, ‘The Black Ball’. It is inevitable to think about a strategic decision, and it underlines the extent to which the couple’s brand was essential to their business. And it also explains why, for the moment, the common company remains in place so that they can continue together. Professionally, at least.
Header | Wikipedia
GIPHY App Key not set. Please check settings