In a season that is being characterized by the comfortable and placid victory of ‘El Hormiguero’ in practically every night in which he faces ‘La Resistencia’, it is a real surprise that Broncano’s program ahead of his rival in a clear and indisputable way. What is not at all surprising is how he has achieved it. He has resorted to the number one obsession currently in Spain as a whole: Rosalia.
The data. Rosalía has helped Broncano achieve nothing less than his historical maximum quotawith 20.4% share and peaks of 27% in its final stretch. It is also their largest victory against ‘El hormiguero’, with a 5.2 point advantage in strict coincidence. La 1, thus, leads on Monday with one tenth ahead of Antena 3. It is the first time, in addition, that the program reaches 20% of share. ‘El Hormiguero’, of course, has not done badly: Andy (of Andy and Lucas) makes 15.3 of shareand both leave behind Temptation Island 9′, which with 1,344,000 also marks its own season high.
Why has he achieved it? Rosalía’s participation in the program was partially out of the ordinary in the program, although at this point the Broncano team has become accustomed to surprise the publicespecially with the most relevant guests. First, Rosalía arrived at the theater with a spectacular reception, integrated into an original fictitious “neighbors’ meeting” scene with figures such as Pedro Almodóvar, Manuela Carmena and La Zowi. During the interview he improvised acapella a fragment of her song ‘La perla’ and shared with the audience a cake that she baked herself the night before.
(But above all) why he has achieved it. since last week It was known that Rosalía would attend the Broncano program. The expectation was such that RTVE made an exceptional decision: to promote the interview on news programs and other programs on its schedule. This is an unusual decision for ‘La Revuelta’, which has sometimes started its program without a clear guest (as happened with the controversy by Jorge Martín), something that Motos, thatAnnounces all the guests of each week in advance, it cannot be allowed. But after some hearing results manifestly inferior to those on the Antena 3 program throughout 2025, TVE knew that it had the most important guest of the year on its hands, and it could not stop announcing it.
Grow without stepping. Since its premiere a little over a year ago, ‘La Revuelta’ stood out for standing up to ‘El Hormiguero’ without needing to steal your audience. A new audience that usually does not watch television at that time joined the Access to watch Broncano’s program, which is a very notable phenomenon on television, where the public moves from one program to another, usually to the detriment of rivals. This time, Broncano unleashed this strange phenomenon again: neither Motos nor ‘Temptation Island’ made numbers lower than usual (in fact, they were pretty good), but he won the game handily.
Rosalía, the definitive cultural artifact. Rosalía has managed to be a transversal phenomenon that unites different generations and social strata. From the teenage audience to older fans, which has undoubtedly benefited ‘La Revuelta’. With that ‘Lux’ that achieved 42 million views in 24 hours despite the previous leak, Rosalía not only reveals herself as a singer, but as a cultural event. The surprise presentation in Callao brought together thousands of fans who overwhelmed the center of Madrid: no other Spanish artist generates this level of unanimous media attention, nor the ability to paralyze the country when they announce something new. In a fragmented cultural panorama, divided into dozens of niches, Rosalía’s merit is doubly striking.
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