The social network just announced the launch of ‘X Handle Marketplace’, a marketplace where Premium subscribers will be able to request and purchase usernames that are currently inactive. The resource was born as another way to monetize the platform that seeks to retain its paying users with more advantages.
How the system will work. X will divide the available usernames into two distinct categories. The so-called “Priority handles” include combinations of full names, multi-word phrases or alphanumeric mixtures (for example @GabrielJones or @PizzaEater), and will be available at no additional cost to Premium+ and Premium Business subscribers.
The platform assures It may take up to three business days for your request to be approved. Once done, the user will get the name for free. On the other hand, “Rare handles” are short, generic names or words with a certain cultural meaning (for example @Pizza, @Tom or @One) that will only be offered through public auctions or direct purchases by invitation. According to explains According to TechCrunch, prices can range from $2,500 to more than seven figures.
The big trap This system does not work as a definitive purchase for all cases. And if a user with a “Priority handle” cancels or opts for a lower payment plan in their Premium subscription, they will lose the name acquired after a grace period of 30 days and will automatically return to their old user. Only those who purchase “Rare handles” will keep their name even if they cancel the subscription. It is a new way to make the user think more than twice if they want to cancel their subscription, since they will lose their new cool name.
Strategy and monetization. The objective of X is twofold. On the one hand, generate direct income by selling a scarce digital resource and on the other, increase the attractiveness of your Premium plans but, above all, retaining users who are already paying. The platform justifies on their help page that they prefer this controlled system over releasing all inactive names at once to “prevent bot spam or misuse” and ensure “fair and secure distribution.”
Who is this really for? In addition to individual users who want to have another name, this marketplace is clearly also designed for companies that want to secure their brand identity, or public figures looking for a shorter name to strengthen their image. For the average user, this doesn’t really solve any platform problems. In fact, it is another paywall that reinforces the gap between free and premium users.
Cover image | Xataka
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