Lead the box office in cinemas

Taylor Swift has done it again: he is accustomed to Shake the ticket offices with premieres that They go for free and that move on the tightrope between the documentary for fans and the unpublished material, but the fact is that he has crowned the box office in a weekend without memorable premieres. But still Swift’s thing is a phenomenon and predicts a reorientation of the box office to a type of film other than the traditional.

The launch of a star. The film is’ The Official Release Party of a Showgirl “, the film that accompanies the new star album, ‘The Life of a Showgirl’, and has raised 33 million in the North American market and another 13 in the rest of the world. The film has been distributed independently as it already did with ‘The Eras Tour’, reaching an agreement with AMC and Variance (a distribution company for service), with which it has reached more of 3,700 rooms.

More records. Any vazaña is Swift: never before any artist had placed in his first weekend an album and his accompaniment film in the number one of their respective lists. As Deadline remembersnor did he get it Prince With ‘Purple Rain’ (the soundtrack reached number 3), or Whitney Houston with ‘The bodyguard’ (the film stayed in 2). In addition, ‘The Life of A Showgirl’ has been the second best -selling album in history in its first weekend since digital sales are counted, with 2.7 million physical and digital copies added.

No publi. The most curious thing about this success is that the film has barely had a promotion: there have been no trailers or signs in cinemas. Only street advertisements, website and social media machinery of Swift, the envy of many Majors: Direct access to the TLS of more than five hundred million users. One more example of the promotional muscle of the Fandom and the networks when turning a premiere into a success.

Towards eventization. This success only confirms, beyond the overwhelming fame that Taylor Swift enjoys, that the cinema is eventizing, that is, that the great premieres are taking the form of events that go beyond the pure footage of the film, something that has almost reserved for the traditional films that circulate in streaming. The films event are premieres designed to live in the room: giant screens, immersive sound and special functions that justify a higher price and a social assistance ritual.

Premium experience. While the assistance figures of film rooms are resent with continuous falls (the global collection figure 10% fell in 2024 With respect to 2023, and the change in consumption habits and the impact of strikes seem to be The great responsible), The phenomenon ‘Barbenheimer‘A couple of years ago it seems to have marked a way to consider the premieres that since then you want to repeat. Immersive experiences, films that “must be seen” in cinemas (the last phenomena in that sense were ‘WICKED‘ and ‘A Minecraft movie ‘), Sing-Along versions …

The film industry crawls in search of new spectators. Paradoxically, artists completely outside Hollywood seem to have the keys to provide an oxygen ball.

In Xataka | Taylor Swift has already released 34 editions from his latest album. OBJECTIVE: Never abandon success lists