Once again, goal does not have the best AI, but it is clearer than anyone the best business plan to make it profitable

Mark Zuckerberg He was not happy with the advances in his companyso spent the whole summer signing the best talents for millionaire figures with the aim of creating a superintelligence. We do not know if you will get it, what we do know is that, although the goal is lagging in the AI ​​career, it is advanced in something more important: How to make it profitable. Zuckerberg’s last play is that all chats and interactions with goal AI will use to offer us personalized ads.

December 16. It is the date on which Meta will start using the conversations that its users have with goal AI to customize ads and the content that will appear on its different platforms. This includes, not only conversations with your chatbot inside apps such as Instagram or WhatsApp, if you have a target Ray-Ban, all the interactions you have with the voice assistant will also be used. If, for example, we ask Meta AI a question about how to take care of a plant, it will show us advertisements of related items and suggest plants publications.

Mandatory. In This article on your blogMeta states that the user still has control and that he can adjust the content and ads that he sees from the ‘advertisement preferences’ section. What they do not say is that there will be no way to prevent chats from being used to customize the ads and content that we will see in the feed. The only way to avoid it is not to use the finish line. Of course, the company states that it will not use sensitive information such as religious beliefs, sexual orientation, political, health or racial issues.

Another approach. While other chatbots like chatgpt, claude or gemini They use conversations as training data For their AI, in the finish line they bet on an approach aimed at business. The great technology, They are dilapidating billions in AI. Google, Amazon and Microsoft are amortizing investment with their cloud services, while Meta relies on their strongest business: advertising. In the second quarter of the year Your income increased by 22%largely thanks to its advertising services.

Risks. In statements a FortuneEmily Bender, co -author of I study the dangers of “stochastic parrots” On language models, he affirms that Meta is crossing a dangerous line: “It is customization disguise (…) The following obvious concern is whether Chatbot himself will begin to incite us to reveal information.” In addition, alert about the illusion of privacy that we feel when talking to a chatbot and that can lead us to reveal sensitive information that we would never say in public.

Image | Goal

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