a domestic ecosystem that you cannot escape

We are in Munich to attend the presentation of Xiaomi. There are spotlights illuminating Xiaomi 15t Pro And at the entrance of the auditorium it is the pair of Su7 ultra Those who wear all eyes. But something catches my attention: At the door there is a huge Trojan horsewhich leads these lines. Remember this data.

In the presentation, the brand shouts its specifications:

• Collaboration with Leica.
• Periscopic telephoto.
• 3,200 brightness nits.

“Interesting, but secondary,” I think.

The biggest announcement that Xiaomi is doing here is not measured in pixels or focal lengths, but in The cubic meters of conquered domestic space.

Xiaomi has just entered the European appliance market. Neveras, washing machines, air conditioners. Far beyond air fryers and whippers. It is part of the great jump that the company is making.

Those who a decade ago sold regulators at 150 euros and competed in price, five months ago They left me speechless with their ultra Exposed in Shanghai, competing from you to you with Porsche. And now you are executing a maneuver that reminds a lot of Huawei’s story After US sanctions: The construction of a self -sufficient and vertically integrated technological universe.

Huawei responded to need: sanctions forced him to create Harmonyos and its own ecosystem. Xiaomi acts, rather, from what we could call an “calculated ambition”. We have been seeing this slide in their presentations for years, with a somewhat oversized pride:

Oversized because ‘Human X Car x Home ‘stayed somewhat lame in the last two areas. In 2024 they solved the second and now they just solved the third.

They just announced a fridge, the Mijia Refrigerator Cross Door 502L. In addition to a fridge, it is a 502 -liter data terminal installed in the kitchen. A space that was previously foreign to the brand.

It is important because Xiaomi is well understanding human behavior and technological inertia: When you install an Xiaomi fridge that communicates perfectly with your washing machine, which in turn is synchronized with Your vacuum robot And with your TV, you have crossed a psychological and economic threshold that it is difficult to return.

The cost of that change – Substack is crowded with Reflections on the famous’Switching Cost ‘– It is not calculated by the price of the new mobile, but in the complete disintegration of your domestic ecosystem. What Apple is doing with devices, wearables and services, but applied to ‘HUMAN X CAR X HOMand‘. With the car we saw something similar, and with the glasses, too.

As with the best ecosystems, CAda device is a node that reinforces general architecture. The smartphone (now that 15t pro that monopolizes holders) is only the epicenter, but intelligence is distributed throughout the rest of the house. The one that captures and processes the flow of data that emanates from everyday life. Each interaction with the fridge, each washing cycle, each thermostat adjustment, feeds a system that learns, predicts and at some point will anticipate needs.

The comparison with Huawei is inevitable. Both have demonstrated transformation capabilities.

• Huawei building its strength in response to an external siege.
• Xiaomi, executing its planned territorial expansion.

His entry into Europe with this range of “Aiot appliances” shows an ambition that goes beyond the market share: they want to change the nature of the connected home.

Europe has a fragmented appliance market. It is dominated by centennial marks like Bosch and Siemens, there are local phenomena like Balay, the arrival of Hisense has noticed and Samsung pushes, with more insistence than Tino, focusing on technology.

Unique opportunity, especially if The European consumer, traditionally conservative choosing large appliances, begins to value more connectivity and energy efficiency (Xiaomi proudly exhibits the A +++ certificates in their air conditioners) above the brand tradition.

If someone believes that the European consumer clings to their trusted brands, and more if they are local, you just have to remind you What happened to BQ in 2018: He clung to that idea as an argument against the arrival of Xiaomi and that was one of his last decisions before he died.

In addition, Xiaomi’s great danger comes from its execution speed. In three years they went from having no automotive division to produce the SU7a vehicle that not only competes but in many aspects surpasses the giants of the sector. Now, that same speed is applied to the home.

• The vacuum robot with 20,000 pa for suction.
• The washer with AI that adjusts the cycles according to the type of tissue.
• The refrigerator with customizable temperature areas.

Everything points to a future where the distinction between intelligent device and traditional appliance simply disappears.

But there is a more disturbing dimension in this conquest: the concentration of technological power in the hands of a few companies – mainly Chinese and American— Ask questions about privacy, digital sovereignty and technological dependence.

When your fridge, your washing machine, your car and your phone respond to the same company, you have given a level of control over your daily life that would have been unthinkable makes a generation. The data that flow from these devices are information, are power.

AND In that technological crossroads is Europto. Without its own technological giants capable of competing in this new scenario of total integration, you must choose between American ecosystems (Google, Apple, Amazon …) and the Chinese (Xiaomi, Huawei … and soon perhaps Byd with their own home automation ambitions). Each choice implies more than a preference for consumption, it is an implicit geopolitical alignment. Today’s technology is much more complex than ten years ago.

That is why this presentation in Munich will be something that I will remember within a few years. It is not so much the launch of new products, as any other presentation, but The turning point in the way Chinese technology continues to penetrate the intimate spaces of Western life. Electronics at home came from Japan, the United States, South Korea or Germany. China is also now in that cast.

And that was thinking about comparative tables between 15T Pro and its range rivals. The Benchmarks They are inconsequential compared to what has just happened in this presentation. In fact, Mobiles are inconsequential, because that is an already written story in the absence of an upcoming script.

The relevant thing is in the appliances section. Xiaomi knows that the path to technological domination does not go through the war of smartphones, but by become the invisible operating system of everyday life.

The Trojan horse of the event of the event is a coincidence, is part of the rented auditorium for the presentation. A wink of chance, because it is exactly what Xiaomi taught inside: a Troy horse with Wi -Fi and connected to hyperos to install it in so far free of connected devices. Synchronized with our mobile phones, integrated into our routines.

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Outstanding image | Xataka