The automobile luxury industry bases a good part of Your business in maintaining an offer contained to maintain the value of both new cars and Those who are already in the market.
Therefore, it is not strange that manufacturers no longer meet to offer their clients the option of customize serial models With unique OA options Create limited editions: They prefer to create unique unrepeatable vehicles from scratch.
Bugatti has joined this new trend with the launch of the Solitaire program, a new department within Bugatti that will be responsible for designing and manufacturing exclusive and unrepeatable cars that will be sold by stratospheric prices. Its first foray into this market: the Bugatti Bouillard, a hyperdeportivo valued at more than 30 million dollars.
Fever of unrepeatable cars
He “Tuneo” of luxury cars It has become a very very profitable business for supercars and luxury cars. Rolls-Royce, for example, allows its customers CUSTOMS CUSTOMS And success has led the brand to expand its factory in the United Kingdom to respond to the strong demand for custom orders.
Along the same lines, Bugatti has also confirmed that the buyers of their cars invest an average of 500,000 euros In extra options for cars you buy, a figure that can exceed the base car itself. Ferrari and Lamborghini are not missing this fever for having unique cars, even with their serial models, letting their buyers personalize them to the slightest detail.
However, although this customization capacity It can be sufficient for most customers, a small number of ultra -ups have climbed one more step and now demand those who call “One Off”: unique and unrepeatable cars that do not enter the production chain, but are exclusive pieces and very sought after collectors.
Brands such as Lamborghini have presented exclusive artisanal projects under the Unique Opera Concept. Now Bugatti has done the same with Solitaire program and the debut of his prima opera: the Bugatti Bruillard.
Bugatti Brouillard’s debut
The Bugatti Brouillard is the first fruit of the Solitaire program that sees the light. It is a hyperdeportivo equipped with the already known W16 engine of 1,600 hp and four turbocharger, shared with models such as Chiron and Mistral. Its construction combines aluminum and carbon fiber, with the aim of optimizing structural rigidity and reducing weight.
The design is based on the Mistral Bugatti, but introduces unique original elements: horizontal LED lines on the front, dark bumper and a rear part dominated by the illuminated registration of Bugatti between arrow -shaped pilots. The fixed glass ceiling reinforces the hallmark of the brand with the central spine in sight.
Every detail of the Bougatti Bouillard reinforces the idea that it is not one more car, but An unrepeatable piece. Inside, materials such as green carbon fiber, mechanized aluminum and leather with tartan details are combined. The seats are not designed in series, but are molded according to customer tastes and measures.
Among the most unique pieces is the gear lever, which incorporates a glass insert with the figure of a miniature horse. This artisanal wink turns the lever into a collector’s work inside the cabin.
According to Bugatti, these projects do not seek so much to create a car and provide the client with the experience of being part of the development of a unique object with artistic value.
Thanks to the 30 million dollars (more than 26 million euros to the current exchange) that each of these units costs, Bugatti can afford to manufacture two unique creations such as the Bruillard a year under this program.
Image | Bugatti
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