Mark Zuckerberg believes that in 2030 we will not get the smartphone out of his pocket because We will do almost everything from the glasses. That is his particular new obsession, and he has all the meaning of the world because Meta is in a delicate position. And if one It is cornered In the future that does not control, better create one that can control.
Glasses, glasses and more glasses. The presentation this week of the promising Goal Ray-Ban Display and his small sisters (Ray-Ban Meta (Gen 2) and Oakley Meta Vanguard) It is a clear message to the world. Zuckerberg He sees us all Taking glasses in the future, and the new options of their connected glasses are precisely aimed not only to make them more with them, but to get more and more forget about the device that has governed our life for two decades: the smartphone.
An event to redraw the target of Meta. In the presentation event of the Zuckerberg glasses, he also confirmed that new silent transformation of his company, which first focused on social networks and then bet on everything to the Metaverso. Now the proposal is different and Zuckerberg made it clear in the event saying the following:
“Our goal is to create glasses with an attractive design that offer personal superintelligence and a sense of presence through realistic holograms. The combination of these ideas is what we call” metaverso. “
Metaverso V2.0. Suddenly the metaverse now is different from that before. In that metaverso that seemed A bad copy of Wii Sports We have moved to another in which virtual reality is totally displaced. Four years ago, when Facebook changed its name by goal, there was not even talk of artificial intelligence as part of that platform. Now it is a fundamental part, logically. Metaverso 1.0 – who is careful, is still alive and Also losing money– It has remained In the background.
Killing smartphone is going to be (very) difficult. Of course, we will need a device in which to be able to do all those things that Zuckerberg proposes, now the candidate is in many cases the mobile. If not as the center of experience, yes as an important element. Will the smartphone give prominence to the glasses or other hardware products? It seems difficultbut of course both goal and others – Hello, OpenAI+Jony Ive– They are willing to achieve that goal. It is normal: if they achieve it, they can control something they have ever managed to control: the hardware.
But. If something has characterized Mark Zuckerberg it is his ease to change focus. After the success of Facebook later seemed to focus much more on WhatsApp Supervitaminar –Do you remember Libra?– Or Instagram. Then, of course, his obsession with metoverso would arrive, and more recently With superintelligence and AI glasses. If there is a new technological fever, the Facebook founder usually goes for it. What will be next?
And it will have a lot of competition. It is not that Zuckeberg achieves that we use the glasses more than the phone: no one is going to let it do it alone. Google works tirelessly on Android XR and has already shown us that you will have products in this segment, and Apple also seems convinced that the shots will go here. Not to mention Amazon or – major words – of Chinese manufacturers. All of them are going to put it very difficult at the finish line, but one thing is true: if they manage to move the mobile focus on the glasses, there at least they will predictably have part of the cake.
Image | Goal
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