Today the tickets of the Radiohead concerts In Madrid: on November 4 to 8 they will perform at the Movistar Arena, on their return to the stage after an absence of seven years. It is an event: the British group will only play in five European cities, adding a total of 20 concerts. But if these shows are attracted for something for something, apart from the desired of their return, it is because of their way of raising the events, distancing themselves from the customs that the live presentations of the first -line artists have plague for a few years.
No resale. The first of these novelties is that the ads are for two months. No summer of 2026, they quote us by November 2025, in what is the first of the challenges to the rhythms of the industry it raises Radiohead. The second is a system that tries to prevent mass purchase to resale with inflated pricesthat Companies such as Ticketmaster allow with their mass purchase system. To do this, the group has implemented a previous registration system with identity verification, where those interested in the entries must fill in a form with their data. The system also asks which city can attend, suggesting that they will have more chances of obtaining code who choose the city closest to its residence.
The limitations. And here the complications begin (beyond that, as Eldiario.es saidoften the user city automatic detection system does not work). After registration, users received a code by mail, indispensable to access the purchase, and limited to a city already up to four tickets per night. Radiohead reserves the right to cancel multiple purchases for different nights. Obtaining the code does not ensure the entrance to the concert, only access today to official sale.
The problems. And here a certain chaos has begun, which is precisely what Radiohead wanted to avoid with the system. Output, the group advised the use of different devices so as not to be detected as bots, and the fact that each city managed the sale with a different platform (Ticketmaster, Axs, CTS Eventim, and in Spain inputs.com) already promised some disruptions when the moment of truth came. The complaints began before today: many potential spectators had not received their ticket for mail, since in many cases they were raffled.
Other disruptions. A rapid survey of the general sensation In social networks It allows us to detect a few common complaints. For a start, Tickets.com has fallen into some areas For a good part of the morning, with what that implies when losing positions in the tail. On the other hand, the platform uses its waiting room system, which had not previously been explained to buyers, in the same way that the code had to be introduced into a generic window of “discount code”. That is, a specific platform for the peculiar sales system has not been created, and that has generated certain problems when trying to adapt it to an already created platform.
Objective completed. In general, spectators have complained about the usability and accessibility of the process, with continuous queues and waiting, expulsions of buyers from the system and other experiences that will bring Vietnam memories to whom they have tried to buy tickets For some recent massive concert through Ticketmaster. But the primary intention of Radiohead (and more knowing how expected these concerts) was to put a brake or, at least, impediments to the resale.
Buying Radiohead tickets has been, apparently, as uncomfortable as ever, no matter how much the resellers (which will be: as simple as putting according to different partners buying four tickets each with different identities) have been partially stopped. In the end, how to treat its fans with dignity remains the eternal subject pending of all the large groups, indies or not.
Header | Nicolas Lœuillet in Flickr
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