Mark Zuckerberg’s work is not to make the world a better place. Nor is it to connect with our loved ones and recover old friendships. No. Zuckerberg’s work is one and only one.
Have us Glued To the. Screen.
This is what has been trying with Facebook, Instagram or WhatsApp for 20 years. Here it was not about allowing us to share photos, comments and experiences with our contacts, but to keep their applications hooked at any price. When connecting people stopped being enough, the news thread (News Feed) arrived from Facebook, and when that ceased to be enough, the stories and reels and short videos and toxic algorithms and the toxic algorithms and the toxic algorithms and the toxic algorithms and doomscrolling.
All that worked very well to the goal, which became with Google in the great Internet winner and who entered (and entered) indecent amounts of money with advertising. But Zuckerberg has realized that Social networks face the greatest existential threat of their history: the AI.
Because AI is achieving what no other application or platform had achieved in recent years: it is stealing users to Facebook, Instagram, but also Tiktok, YouTube Oa X. Every second that a user spends in Chatgpt asking or, increasingly, talking, it is a second less that is not on those social networks.
And that is terrible to finish, Google, Bytedance or X, because suddenly they begin to see how the economy of attention may no longer in their hands. There are millions of users who begin to Take robotic girlfriends or that they use them as psychologists or like simple virtual friends, loyal and perfect.
And it happens that they do not do it on social networks: they go to chatgpt, they subscribe to Replika, or use any of the many available alternatives.
The career for the economy of attention
And the Big Tech have realized. They know that the economy of attention is escaping, so they are doing everything they can to recover it. That is why all have put them crazy to invest thousands and thousands and billions of dollars in creating their own AI and megainfrastructure that allow everyone to chat with machines without stopping.
Because if people do not want to be (so much) on Facebook, X, Tiktok or YouTube, there is no problem: for that they are target AI, Grok, Doubao or Gemini, that they want to convince you that you talk to them instead of doing it with chatgpt or with any other. If social networks are no longer enough, they tell us, do not worry. If you want to chat with them, you will have it to chat with them.
Zuckerberg is a clear example of that obsession with AI. After the failure – at least until now – of his metaverso, he has put us Goal AI Even in the soup and is flooding “ai smop” Your social networks. But also seeing that his open model calls I didn’t just sethas changed the step and created A new Galactic Team of Superintelligence to win the career of A ia. Sorry. To win the career of the conquest of our attention.
That is exactly the same as Elon Musk and Xai with Grok, a bot that has been successfully infiltrated in X – not as a goal AI. Or with Google and Gemini, which has the advantage that it is the default AI in billions of Android devices. Or with Microsoft, who pursues exactly the same with co -pilot.
These IAS certainly help us and help us in many lands, but the Big Tech know that behind all those advantages there is a much more important goal: Whoever wins the AI career will win the career of the economy of attention. And that company, whatever it is, will have absolutely attached to its AI.
Image | Airam Dato-on
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