If there is a chatbot that stands out in popularity over the rest, that is undoubtedly chatgpt. His mobile app was launched in May 2023 And since then he has occupied the download tops of the main stores, becoming The most downloaded app in the world A few months ago. Openai has reached another milestone with its app: since its launch already has generated 2,000 million dollars. To put it in context, this would be approximately 30 times more than what Claude, Grok and Copilot combined have generated. However, not everything is as beautiful as it sounds.
Undisputed leader. According to figures AppfiguresOnly for 2025, the Chatgpt app has generated 1,350 million dollars, which represents a growth of 673% compared to the same period of 2024. Chatgpt is generating 193 million dollars per month, while the next on the list is Grok with 3.6 million per month. If we look at the average download per expense, ChatgPT goes to the head with 2.91 dollars, followed by Claude with $ 2.55, Grok with $ 0.75 and finally co -pilot with only $ 0.28. It is clear: Openai is winning the battle of mobile apps.
Still not enough. 2,000 million are many millions and that only with its mobile app. Adding all your services, only In July 1,000 million entered And it is estimated that they will enter 12,000 million this year. However, It is still light years of being profitable And the reality is that they enter much less than they spend. The company did An internal study in which they estimated that the losses between 2023 and 2028 would amount to 44,000 million dollars. According to their forecasts, they will not be profitable until 2029, when they expect to enter 100,000 million dollars annually, almost ten times more than they invoice now.
The Big Tech are on the right track. The great technology have invested amounts of authentic madness in AI And it has not been until recently that they have begun to see A slight green outbreak in its results. After several years burning huge amounts of money, Google, Amazon and Microsoft have seen how their income is finally to cover the investment so tremendous. However, it is still not thanks to the products AI directly, but to the cloud services. Even so, the reality is that None is making gold with AI.
Mission: Monetize the AI. If there is something that brings to the business of AI is How to monetize your chatbots. Subscriptions “pro” have become the appeal to get income, Some like Claude Max cost a real fortune and OpenAi He followed his steps with O3 Pro. The Subscriptions are getting more expensivebut they are not yet enough to reach the level of expenses. There is no azure or a web service that can get the chestnuts out of the fire as it is happening with the Big Tech. The exit seems clear.
Advertising. At the end of last year there were rumors that they could start putting advertising in Chatgpt. At the moment it has not materialized, but Rumors have not ceased and seeing the numbers may be a solution to the profitability problem. They have not been the only ones who have flirted with this idea, Perplexity was also testing it And Elon Musk recently confirmed that There will be advertising in Grok.
Very careful. Implement advertising in a chatbot is delicate since we could find ourselves in a scenario in which it ends up losing the trust of users. For example, if we go to a chatbot in the process of buying a car, we could doubt whether the recommendations are based on an advertising campaign. Integration should be clear to avoid possible confusing situations. What seems clear is that, given the serious problem of profitability, advertising stands as a more than attractive option for AI companies.
In Xataka | Big Tech have buried thousands and billions in AI. They are earning money, but not thanks to the AI
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