Until a few months ago, Tesla was considered one of the most admired and innovative companies in the automotive industry, highlighting among the brands preferred by consumers.
However, a Recent study It shows a radical change in the public perception of the brand that reveals that Tesla has become the manufacturer of electric vehicles most hated by consumers. Something that I would explain the fall in the delivery of vehicles of 14% that Tesla has registered In your second quarter accounts.
They are not cars, it is their brand. This change in consumers’ opinion is largely linked to consumer’s fed up for constants Failure promises of the brand regarding functions such as FSD (Full Self-Driving) and, above all, to Elon Musk’s political role.
The study ‘Electric vehicle intelligence report’which survey more than 8,000 people in spring and summer of 2025, has revealed that Tesla occupies the last position of popularity in a list of 19 manufacturers of electric vehicles. 39% of respondents have a negative opinion about the brand, a percentage that exceeds that of other electric car manufacturers such as General Motors, Kia or Ford, who share only 13% of negative perception each.
Buyers have lost their trust. The report indicates that “Tesla’s brand reputation continues in Declive. The industry leader remains in serious Consumer problemsas demonstrated by the lowest positive net perception (-13) registered in our data to date, as well as the highest total percentage of distrust (48%) and the lowest intensity of trust (-19) among all brands of electric vehicles surveyed. “
In this context, no matter if Tesla builds tomorrow the Best market electric carif it does not come back to Gain trust of its potential buyers.
Tesla is not interested. The report highlights the skepticism of consumers towards the proposals of the brand fruit of the unfulfilled promises that your CEO He has been doing for decades and have not yet materialized. The result no longer shows interest in Brand news.
When asking the participants for the new Robotaxi service That the brand is testing in Austin, most respondents initially did not know the service. After reading An informative article Posted in The Wall Street Journal50% expressed rejection of service use and 53% were concerned about Your safety and reliabilityafter the Mortal accidents with autopilot and that they are taking the company before the courts.
A turning point. According to The annual survey Harris poll 100 axios, in 2021 Tesla enjoyed An enviable reputationrecognized as the ninth brand most appreciated by the American public. This remained well into 2024, at which time it fell to 65th of 100, coinciding with the political positioning of Elon Musk when he announced that he would support the Donald Trump’s candidacy.
From that moment on, Tesla’s popularity did nothing but fall. After the role of Musk at the head of Doge’s cuts, Tesla’s reputation has not stopped down and is now in 95 of 100. Spacex starred in a similar decline.
Not only consumers, but also shareholders. The report also asked Tesla’s shareholders, revealing that 61% of participants want Elon Musk Stop getting involved in politics and concentrate on the direction of the company. 51% of Tesla surveyed shareholders want Musk to spend more time to Tesla.
When asking them about Musk’s political role, 12% ensures that they prefer to remain involved in government activities, while 43% consider that Your Doge departure It was positive for Tesla.
Image | Flickr (Gage Skidmore), Unspash (Dmitry Novikov)
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