say goodbye to your right hand

Although Tesla already has her CEO with exclusive dedicationthe manufacturer still faces serious commercial problems After the company’s fall in the company in the US and, above all, for its disastrous figures in Europe. In the midst of this scenario, Elon Musk has been forced to make a drastic and painful decision: to fire one of its closest and most confidence collaborators.

Tesla asked for blood and Afshar is the offering. According The published by ForbesElon Musk has fired OMEAD AFSHAR, Vice President of Manufacturing and Operations of Tesla in North America and Europe. This decision comes at a critical moment. The world sales of Tesla suffered a significant collapse during the first quarter of the year, as well as a serious reputational crisis that triggered Attacks against concessionaires of Tesla in the US and Europe.

Afshar is one of Musk’s maximum confidence executives, so before starting his adventure Politics with Trumpthe Millionaire ascended him as Sales and Head of Operations. An extremely sensitive charge before the forecast of fall in sales that was going to cause The generational relief of your best selling car.

Musk had put Afshar on the edge of the razor. When Musk needed something to be solved, he always called Apshar and he was in charge of solving him. He Wall Street Journal He described it as “the Musk problem solution.” Therefore, when the millionaire designated him for this position he could not imagine that, months later, he would have to say goodbye.

He public rejection that generated the role of Musk at the head of Doge’s cuts, made sales fall much more than expected. Specifically, the brand has left 13% in total sales during the first quarter of the year. Sales are They sank 45% in Europewhile enrolling electric cars They grew up 15.3% year -on -year and its competition He sold more cars that never.

OMEAD AFSHAR: Musk’s problem solving. OMEAD AFSHAR was one of Elon Musk’s maximum trusted men since his incorporation to Tesla in 2017. His role was key in the optimization of the chain of Model 3 assembly And, subsequently, he led the construction of Tesla gigafactoría in Austin, Texas. According to the Elon Musk biography Written by Walter Isaacson, Afshar was one of those responsible for the factory to be located in Austin and not elsewhere. In addition, he had a decisive role in the Robotaxis Design and in him Optimus developmentthe Tesla robot.

Afshar also participated in the Musk landing on Twitterconsolidating as a fundamental piece in all the great movements of the company in recent years.

An exodus of managers in Tesla. The case of Omead Afshar is not an isolated event within Tesla. In recent weeks, two other high positions of Musk’s maximum confidence have abandoned the company for different reasons.

Milan Kovac, engineering director of the Optimus Humanoid Robot Program, He recently resigned claiming that he wanted to spend more time with his family, he said In his X profile. Musk He publicly thanked The time Kovac had dedicated to the company, but has not commented on AFShar’s departure.

For its part, Jenna FerruDirector of Human Resources of Tesla for North America, also left Tesla and no longer appears in the company’s directory, As published Bloomberg.

All these changes in Tesla’s directive dome reflect that the brand is in an intense process of Reorientation of your strategy. To publicly demonstrate these changes, Musk has had to sacrifice some very valuable pawns in their surroundings.

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Image | Unspash (Willian Cittadin), Flickr (Gage Skidmore)