that Barbies are small chatgpt terminals

Thanks to The film starring Margot Robbie (Let’s not forget it, The highest grossing of 2023), Barbie lives a second youth. It never went completely fashionable, but it is undeniable that the film revitalized its message and bathed it in a welcome layer of modernity that now adopts a new face: Mattel embraces the AI ​​to boost this and others of its plastic icons to the same epicenter of the 21st century.

Barbia Mattel Inc., creator of Barbie, Hot Wheels, Polly Pocket and other toy franchises of great popularity worldwide, has reached an agreement with OpenAIaccording to Bloomberg accountto help in design and, in some cases, incorporate artificial intelligence into their toys. The collaboration is still in its initial phases.

Some examples. Brad Lightcap, Chief of Operations of OpenAI and Josh Silverman, head of Mattel franchises have commented on some possibilities that open before them, and have put some examples: the creation of digital companions based on Mattel characters or the possibility of making “more interactive” games like the one. At the end of this year it is the date they have planned to give more details and that the conversations that the companies have maintained. They have, since the end of last year.

AI within reach of children. This collaboration announcement does not arrive exempt from controversy. While AI is beginning to be valued as a Great educational value toolthere has also been the impact of indiscriminate and unrestranted use of artificial intelligences in aspects of our lives such as Social relations wave Mental health. All this in products that are available to children without surveillance: Futurism spoke very recently of a study by Stanford University about the risks of leaving minors in the company of artificial intelligences.

Openai wants to entertain. This deal with Mattel is not an isolated case: OpenAi wants break into the entertainment industry as I can. Knows that in the franchises there is money, and they have started A series of meetings with the main producers and studies of Hollywood. The objective is, among other things, sell Sora, its IA -based video generator, which allows you to create hyperrealistic clips from textual descriptions. Sora offers filmmakers the ability to control parameters such as lighting or weather with the consequent cost and time savings.

OpenAi needs money. All these deals and movements of OpenAI obey an indisputable fact: the company is needed liquidity. Although he has recently raised a record figure of 40,000 million dollars in The biggest private financing round in historyand despite this capital flow and that its annual income They have doubled in 2025 Up to 10,000 million dollars, the company continues to operate with great significant losses: it has a deficit of 5,000 million dollars in 2024 and very high operating costs.

Chatgpt implies infrastructure costs and training of extremely high models: it has been said that it costs up to a thousand dollars per complex consultationand profitability is not planned until 2029. Global competition, especially that of Chinese companies such as Deepseek, Nor is it leaving too much financial oxygen.

AI wants to entertain. And Openai is just one of the many companies that are trying to reach agreements in different branches of entertainment. The irruption of this technology in the sector is indisputable, as can be perceived in how streaming platforms such as Netflix, YouTube and Spotify use AI algorithms to analyze user preferences and habits. Or how Ameper Music and Dall-e are already generating content that is consumed at the same levels as the original.

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