7 out of 10 spectators were last weekend to see ‘Lilo and Stitch to the cinema. It is not as good news as it seems

There is no possible discussion: the absolute queen of the box office this past weekend was ‘Lilo and Stitch’, the remake in real image of the animated Disney classic of 2002. In just a couple of days he raised more than Disney had invested in it, and in countries like Spain he has been completely imposed at the box office. Raising, incidentally, doubts about the convenience that there are premieres that dominate the rest with so many clarity.

The numbers sing. This first weekend, ‘Lilo and Stitch’ has collected worldwide 341 million dollars. In an unusual but very significant note, practically half of that amount, 157.8 million, has been in international markets. In this way it becomes the second best premiere of the year, just behind ‘A Minecraft movie‘. With a budget of only 100 million dollars to which you have to add up to others in marketing (absolutely key in this case), the business has been round for Disney.

In Spain, even more. In our box office, According to Comscorethe thing has been even more triumphant: more than 750,000 spectators have seen it, entering about 5.7 million euros in 1107 screens, that is, the best premiere of the year. Thanks to Disney, the box office receives a welcome oxygen ball, becoming the best weekend of 2025. For comparing, the general box office has been 205% higher than the previous weekend.

Without rival. In total, this weekend 8.3 million euros and almost 1.1 million viewers have been raised in all movie theaters. From there, the accounts are simple: 70% of the weekend market share corresponds to titles distributed by Disney in Spain (remember that films such as ‘Thunderbolts’ are still running). That is, the collection of ‘Lilo and Stitch’ is 67% of the Spanish total box office. Or in other words: 750,000 spectators against 1.1 million. 7 out of 10 spectators have seen the Disney movie.

La Puntilla: ‘Mission Impossible’. The eighth delivery of the adventures of Ethan Hunt de Tom Cruise has finished rounding a weekend absolutely marked by the blockbusters: the film has entered 190 million worldwide, of which 1.55 million euros have been in Spain. Here is the fifth best premiere of 2025 and they are not absolutely spectacular figures, but we take this into account: of those 3 out of 10 spectators who did not enter ‘Lilo and Stitch’, As the box office expert Pau Brunet saysmore than half saw Tom Cruise’s movie.

Short -travel nostalgia. ‘Lilo and Stitch’, regardless of their box office or its limited creative interest, is an interesting exhibition of the state of things: the nostalgia of generation X and millennials, exploited, of millennials, exploited, It is the turn of generation Z. This film is the first to go to the memories of such a young generation: the original film represents the sunset of Disney’s Golden Age, with the advent of Pixar and primed by the last VHS copes, where the sequelae of the film were released. A twilight environment for animation cinema that is now remembered with love.

The teddy business. That is why that investment of 100 million euros in marketing makes sense. Stitch’s stuffed animals and dolls have been the great surprise triumph of merchandising of Disney products in recent years: since 2019, annual sales of character -related products have gone from 200 million dollars to exceed 2.6 billion dollars in the last yearaccording to ‘The Wall Street Journal’. And that is just the most visible part of the business: Stitch has become one of the undisputed stars in Disney attractions parks, and the products with the alien face They multiply without rest.

The danger of success. Although all this are excellent news for Disney, to the box office (especially Spanish) leaves it in a complicated situation: hypertaquillea films such as ‘Lilo and Stitch’ or ‘Impossible mission 8’ are magnets that attract viewers … to the detriment of the rest of the movies. Although the box office has shot thanks to Disney, 16 titles are distributed Collection crumbs: 474,000 euros. Insufficient to lift a box office that needs the crutch of a couple of Blockbusters To take oxygen, which undoubtedly does not give too many hope about the good health of movie theaters.

Header | Disney

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