In 2015 Scotland launched a route to revitalize highlands through tourism. Ten years later they have a problem

The story dates back to 2015. Those who know the details that with the support of the then Prince Carlos already through the North Highland Initiativean ambitious project was launched to economically reactivate remote highlands from northern Scotland. To that route the They called North Coast 500but they did not measure the impact it was going to have an “old acquaintance”.

The birth of myth. He project A very clear lines had a decade ago. On the basis of existing roads, a circular route of 830 kilometers with start and end in Inverness, conceived as a Scottish version of the mythical American Route 66 Route. The promise It was double: To energize the economy of small forgotten locations and offer the traveler an unforgettable experience between castles, abrupt coasts and virgin landscapes.

In their early years, the numbers confirmed success: a 26% increase in visits to tourist information centers and up to 30% in local attractions. In 2018, a study calculated that the route generated more than 22 million pounds per year For the region.

That comes tourism … mass. Success, however, brought consequences unwanted. The massive arrival of caravans, motorhomes, sports cars and motorcycles overflowed precarious roads and little prepared peoples, turning them into a sound hell.

What was initially presented as an economic impulse ended up being perceived by many residents such as An invasion: Prairies razed by barbecues, paths turned into improvised toilets and fragile ecosystems, such as the habitats of Atlantic Frailecillos, disturbed by reckless tourists.

Untenable. The lack of basic infrastructure (parking lots, toilets, wastewater discharge points) derived from garbage spills and human waste in private properties and in constant interference in those fragile habitats such as those of the frailecillos. The accidents increasedaggravated by visitors little accustomed to a single lane roads or to the fact of driving on the left. In fact, the official data They show a rebound of serious collisions caused by American tourists.

Meanwhile, the mythical port of Bealach Mountain Na Bàwith its curves closed to more than 600 meters high, it became a dangerous funny for Motorhomes oversized.

The massive tourism paradox. The prosperity provided by the NC500 is unquestionable: thousands of Linked jobs to tourism and the rescue of rural business that would otherwise have disappeared. Accommodation owners recognize that without the route their companies would not have survived, especially after the pandemic.

But that economic bonanza lives with the perception of an authentic “Seasonal invader” that alters the rhythm of life of the communities. Daily coexistence with caravans parked in the windows of the houses, rallies at high speed or campists carving trees to make fire has fed an increasing discomfort, channeled in Facebook groups such as NC500 The Dirty Truth. For many, the brand has become Hostage of large companies that explode it without responsible for cultural and environmental damages.

Local and future responses. The situation has led to the NC500 already appears on the blacklist of Fodor’s Travel destinations, which He advises it for “unsustainable popularity.” Given this, authorities and promoters try to recover balance with campaigns Like Press Pausewhich seeks that the communities themselves decide how to promote their territory, and with the hiring of rangers that patrol and educate tourists.

The company NC500 LTD. has introduced In addition a “traveler commitment” on its website, with More than 4,000 signaturesto promote environmental and social respect. However, the background It is complex: How to make the appeal of a route that has placed north of Scotland on the world map with the need to preserve its identity, its nature and the daily life of its inhabitants?

The Highlands dilemma. If you want too, The NC500 Encarna a global dilemma which we have spoken a lot: the tension between the economic benefit of mass tourism and the erosion of what makes it desirable. In this case, the risk is that the “last wild border” of Scotland becomes a saturated showcase, unable to support either its visitors or its communities.

For some stores, the answer goes through Limit the flow of tourists and reinforce infrastructure. For others, for accepting that the Highlands culture It will inevitably change under the weight of international tourism. Between the enthusiasm of the business and the frustration of the residents, the NC500 remains an uncomfortable mirror: a dream of rural development that threatens to destroy what made it possible, the majestic serenity of some lands that everyone now wants to travel.

Yeah William Wallace looked up would not give credit.

Image | Fabian to Scherschel, Lauren Friedman, ThincatNC500 The Dirty Truth

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