The Warner platform either has enough to ban shared accounts and increases prices

There is no platform that is not hugging the Price climb as a way of falling the crisis of audiovisual content in general and of the platforms in particular. HBO Max is one of those who are having a more changing trajectory with Mutations in the name And the approach, and is one of the last to raise their prices, after Netflix or Disney+ did it almost a year ago in both cases.

How is the thing. A few months ago, with the name change, HBO Max has already announced new prices that affected new customers. These new rates affect ancient subscribers. From of the October 23, 2025the prices will increase, leaving like this:

• Basic plan with ads: 6.99 euros per month (50% discount if apply, 3.49)
• Standard plan: 10.99 euros per month (50% discount if apply, 5.49 euros)
• Premium plan with 4K content: 15.99 euros per month (50% discount if apply, 7.99 euros)
• Annual Plan: 109 euros a year.

Why do they do it? This decision, according to the communication that HBO Max has sent to his subscribers, is made because “we are increasing the price in the light of the acquisition costs, creation of content and product development, to allow us to continue investing in the quality content and in the product experience that we strive to offer our customers.” At the same time, they also warn that the conditions of use have been updated, including aspects of content visualization and accessibility functionalities, reasons why they can make changes in the service and other issues.

Luxury series. David Zaslav, CEO of Warner Bros, declared a few days ago, In an interview with The Hollywood Reporterthat the price of HBO Max is below its real cost. And although the platform does not compete with others such as Netflix or Disney+ in terms of the amount of content, it can boast of being one of the most budget invests in its series. For example, ‘The Dragon House‘It costs 200 million dollars per season. And the future series of ‘Harry Potter‘promises a visual luxury at the height of the films. All this was wielded by Zaslav to justify new increases.

Direct and indirect increases. Although the bad press that this type of decisions carries causes the platforms to be relatively restrained with the increases of their prices, the truth is that in recent years they have significantly increased the ways of having income. The main two have been the advertising inclusion before and during the programs, with different rates depending on whether or not the ads are eliminated, and the prohibition that accounts are shared Beyond the subscriber’s home, a flying that Netflix has already given and that other platforms have only implemented in a warm way.

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