Vimeo He has just announced Its acquisition by the Italian conglomerate Bending Spoons, which will pay $ 1,380 million for it. A priori the operation seems totally normal, but it is not at all: it is the last of the acquisitions of a company that has become a unique “technological vulture”. One that, yes, seems to be managing to reimprorate the businesses you acquire.
The numbers. Vimeo investors will receive $ 7.85 per share, which represents a price of 91% higher than the average value of the share in the last 60 days. The purchase process will be completed in the fourth quarter of 2025 and the payment of these amounts will be made completely in cash.
They already tried. As they point out in Bloomberg, Bending Spoon has been raising an acquisition of Vimeo since March 2024. The Italian conglomerate, which he received A financing round That raised its valuation to 2.6 billion dollars, since then sought new acquisitions, and Vimeo was a clear objective.
Evolution of the value of Vimeo’s actions in Nasdaq. Source: Google Finance
YouTube was too youtube. Vimeo created in 2004, tried to stand out as a Premium video platform, but after several innovation and focus change milestones became a B2B service company for video. During pandemia He added 30 million new membersand that ended up in 2021 to go over. Profitability problems caused personnel cuts, and stock assessment ended up falling drastically. Vimeo has been living a difficult situation for the last years and without getting up. And that is just what blessing spoons has taken advantage of … because it is what it usually does.
The Evernote case. What happened with Vimeo happened before with Evernote. The one that in the early last decade It was the notes and productivity app par excellence He ended up falling little by little for oblivion and losing ground in front of competitors such as Notion, Onenote or Obsidian. In November 2022 Evernote It was acquired by Bending Spoons And then what happened happened.
After the purchase, layoffs and price uploads of the service. After the acquisition, Bending Spoons He fired most of the original team and transferred the headquarters to Europe. Then a strong price increase was implemented, and the personal plan rose 63% prices while the free version imposed more restrictive limits to use the platform.
Source: Bloomberg
But also, business resurrection and service. Although many left the platform, Evernote returned to profitability and revenues became 162 million dollars in 2022 to 700 million dollars in 2023. The rhythm of improvements and updates also He has revivedand the company seems to have lived a unique rebirth.
Wetransfer, another exampleSimilar some also occurred with Wetransfer, which after being founded in 2009 was positioned as a simple transfer leader of large files. After a failed attempt to go over in 2022, Bending Spoons acquired Wetransfer In July 2024 and applied the same formula as with Evernote: dismissed 75% of the template to try to be more efficient. A few months ago the service suffered a great controversy for using user data To train their AI modelsalthough it ended Reculting. The service was relatively healthy before acquisition, and it seems that the operation is also being successful for the platform and, of course, for Bending Spoans.
Diversifying successfully. In Bending Spoons they already applied that same strategy with previous acquisitions such as Filmic – of which He fired his entire template– Or Meetup —which too transferred its headquarters to Europe-. One of its most remarkable success is that of Reminia photo editing platform with AI that the Italian conglomerate acquired in 2021 and that it has managed to become a reference in this market, even surpassing in the most unloaded Apps lists from China to Douyin, its rival of Tiktok.
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